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6 Video App Promotion Channels You Should Use

6 Video App Promotion Channels You Should Use

Are you looking for more engagement, leads and new users? If you are, there’s no need to worry because you’re in the right place.

Video app promotion has become one of the best ways you can promote your mobile game. It’s not a secret that videos are more memorable and more popular among consumers.

Whether you have a video ready or you’re preparing to make one, today we’re going to cover different promotion channels you should use.

Mobile Game Website

Creating a website for your mobile game is something we would strongly recommend. The reason behind that is because you’re able to add content and information which users value. If a user has a good understanding of your mobile game, the better your chance is they’ll download it.

You don’t need to wait until launching your app to embed your promotional video. It would be good to add “Coming Soon” version of the video with a CTA inviting people being notified when the app is launched.

Game Business - Video App Promotion

Source: DesignM.ag

Google Play vs App Store

Google Play Store is connected to Youtube and they allow you to add a promotional video URL. The video you connect to the store is visible right next to the app screenshots on desktop. Each view you get through the store is also counted on Youtube. That’s a double benefit you should definitely use. Of course you can also localize your video for foreign languages and based on users language settings, your video will automatically adapt.

On the other hand Apple App Store lets you create 30-second app promotional previews. You can have up to three app previews for each language your app supports. Think about using your first app preview to show an overview of the app experience. The other two previews you have should focus on additional features or specific content.

If you’re interested in reading more about iOS and Android you can click here.

Game Business - Video App Promotion

Source: PSafe

Facebook and Instagram Video Advertising

According to Socialbakers, Facebook videos receive 135% more organic reach on average than a Facebook photo. This also means that investing in Facebook video ads will definitely provide more organic reach than any other way of advertising on Facebook. It’s worth to mention that Facebook video ads have a direct “Install Now” button next to the video thumbnail.

So grabbing the attention within the first couple of seconds of your video is crucial. In a meta-analysis of video marketing data, Facebook found that consumers were 23% more likely to remember which brand made a given video ad if the brand was featured in the first three seconds and 13% more likely if the brand was featured after four seconds.

Since Instagram is owned by Facebook, it’s pretty easy to use ads on Instagram. Thanks to Facebook connecting tools anything you advertise on Facebook can be connected to Instagram ads too.

According to Facebook, campaigns that ran across both Facebook and Instagram resulted in similar or better performance for website clicks, website conversions, video views and mobile app installs than those that ran on just one.

If you need help with connecting these 2 platforms together, click here for a step-by-step tutorial on how to do it properly.

Game Business - Video App Promotion

Source: Marketing Land

Twitter Video App Promotion

Couple of years ago Twitter introduced mobile app install ads through video app promotion. For Twitter campaigns you’re able to target location, mobile carriers, specific devices, keywords, followers and other important data metrics.

Same as Facebook and Instagram, Twitter videos will have no sound when they start.

In-Stream Twitter Video Ads

In-stream videos are advertisements played at the beginning of a video. Since in-stream ads are non-skippable, they can be a great way to share more complex, top-of-funnel messages.

Based on U.S. Nielsen Brand Effect data, people who saw In-Stream Video Ads on Twitter were 70% more likely to recall the brand’s ad, 28% more likely to be aware of the advertiser’s brand, and had a 6% higher purchase intent (versus those not exposed to video ads).

Shorter videos perform better on Twitter. In research conducted with Kantar Millward Brown, 88% of consumers expect In-Stream Video Ads to be less than 15 seconds. Six seconds was the sweet spot, leading to the highest brand affinity for advertisers.

Game Business - Video App Promotion

Source: YourStory

Youtube Video Ads

Making a successful Youtube video ad isn’t easy. Since Youtube ads are made for making revenue, you don’t have to be a movie director to make a Youtube video.

Fresh content is number one on the list when you’re making an ad. With engaging and creative content you’re definitely going to get views. These views are most likely to result in mobile game downloads.  

Things you need to have is a catchy title, a short description with strong keywords and the right tags. Adding a thumbnail is also recommended since thumbnails attract the attention of many potential users.

In a study commissioned by Google, Ipsos Reid found using eye-tracking data that 62 percent of ad time on YouTube mobile receives the viewer’s attention, compared to 45 percent of TV advertising time. For paid YouTube ads (that is, ads that are watched in full or for at least 30 seconds, rather than being skipped), 83 percent of ad time receives the viewer’s attention.

Game Business - Video App Promotion

Source: Medium

Is Video App Promotion For Every Channel Necessary?

Have in mind that advertising on all mentioned platforms won’t be cheap. Choosing one and sticking with it might be your best option when starting out. If you start to see results, then spread out to other channels and make your own website.

About The Author

Hi there, my name is Kristian and I'm the editor-in-chief of GameBusiness.net. Over the past 5 years, I've been perfecting my craft in mobile marketing & online media. My other passions are music, guitars, FPS games & tennis. At GameBusiness.net we're covering all you need to know about mobile game business!

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