Using Social Media to Grow Your Mobile Game
We don’t need to highlight how social media impacts the today’s world. Besides you, most of your family members have Facebook, Instagram or Twitter accounts too. Since so many people spend so much time on social media, why not use that in your advantage?
According to Statista, the power of social networking is such that the number of worldwide users is expected to reach some 3.02 billion monthly active social media users by 2021.
Today we’re going to explain how social media can impact the growth of your mobile game. Many developers create mobile game masterpieces, but they don’t know how to advertise them. Having that in mind, let’s dig in!
Create a Unique Brand
So many mobile games are developed, but yet such a small percentage of them succeed. The reason behind that small percentage is that many game developers don’t know how to successfully create a brand. They lack visual identity which makes a brand recognizable and memorable.
Choosing certain designs, fonts and posts you share on social media should be something to start with. Also include your logo in the things you post on social media. It improves your credibility and the more you show your logo, the easier users are going to remember you. You can always change your visual identity if it isn’t working properly.
The best free editing tool our portal has been using for a long time is Canva. We recommend using Canva if you can’t afford Photoshop or if you need to make a quick design.
Share What Users Think About You
If your users are playing your game and giving you feedback at the same time – use it! This feedback is a goldmine and always use it in your advantage. You can even advertise your customer testimonials and encourage potential users to trust you. Even if a user shares your mobile game on Facebook, share on your page that they shared it! It might sound like it’s not effective, but believe it can only bring good results.
According to B2B Content Marketing Trends Report, customer testimonials and case studies are considered the most effective content marketing tactics, identified by 89% and 88%, respectively, of B2B marketers.
Social Media Messages
Most social media pages on Facebook, Instagram or Twitter get questions or reviews through messages. Most of the pages on Facebook even show their reply rate so you are encouraged to send a message.
Many people forget to connect with interested users and use automated messages. These messages make you feel like a robot is replying to you, and it actually is.
If you manage to make a connection with a user with showing them you care, users will tend to share content they feel comfortable with.
And if they’re comfortable with sharing your content, you can read more about making your game go viral here.
Welcome Good and Bad Reviews
The truth might be harsh sometimes, but welcoming good and bad reviews will improve your business. Some game developers hide reviews, because they’re too scared what people might think.
People have different gaming experiences and if someone rates your game 5 stars, there’s a high chance someone will rate it lower. For example you might get a 1 star rating just because your user experienced a game crash. These 1 star ratings improve your mobile game more than you think. They will make you work even harder and better!
And of course, if you manage to get mostly positive reviews, we don’t need to point out how good that is.
According to BrightLocal, 74% of consumers say that positive reviews make them trust a local business more and 90% of consumers read online reviews before visiting a business.
The things we listed today might be a turning point for your mobile game and we challenge you to try them out! Social media should be a huge part of your business and you should do it right. In the near future we’re going to cover more stories like this one so stay tuned until next time!