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Game Business - App Uninstalls

5 Useful Tools For Tracking App Uninstalls

5 Useful Tools For Tracking App Uninstalls

Investing time and effort into making a mobile app is just the beginning. After all that hard work the next step is getting a lot of people to download your app. You can be proud of yourself that you successfully developed an app, but who’s going to use it?

 

We already have in mind that you used beta testers before you even published your app to the app store. After beta testing, it’s time to focus on advertising campaigns. Certainly, advertising campaigns should be planned during the development of your app. But when you’re ready to launch your app, you should be ready to launch your advertising campaigns.

 

Let’s say you have developed a mobile game and your advertising campaigns result in 10,000 downloads. That’s awesome, right? 10,000 people downloaded your game and played it. But the real question is, how many people uninstalled it?

 

If you’re an app developer and you’re reading this article because a lot of people uninstall your app, you’re in the right place. Today we’re going to recommend five useful tools for app uninstalls and why you should use them.

Google Play Android Console

Did you know that when you publish on Google Play, you put your apps and games in front of people using the billions of active Android devices, in more than 190 countries and territories around the world?

The first thing you should have is an active account so you can measure the growth of your app. Then the next step is to publish your apps and games with the Google Play Console.

You can benefit from features that help you improve your app’s quality, engage your audience, earn revenue, and more. Also there is an option to track uninstalls, and to see how it’s done in detail, Google Support has an article about it.

 

Game Business - App Uninstalls

Source: Google

PRICE: One time fee of 25$ for a developer account

 

Uninstall.io

Uninstall.io is at the forefront of  App Uninstalls Analytics around the world. In 6 months, they have developed to 50 a huge number of clients. Your next question could be, what do they offer exactly?

Are your users uninstalling because of push notifications? Or is it due to crashes, storage space, signup failure, payment failure, search failure, location, device problems, etc.? These are metrics that you can follow using their service.

Cool thing about using uninstall.io is that they offer the service of predicting which specific users are likely to uninstall your app in the future. Their prediction engine is still in beta testing but it’s available in their service package.

Also their partners include big names such as AppsFlyer, Mobile App Tracking, Adjust, Hockeyapp and many more.

Game Business - App Uninstalls

Source: Uninstall.io

PRICE: Their prices vary from 99$ to 299$ per month, depending on your needs. Also they offer a 21 day free trial without the requirement of credit card info.

 

MoEngage

MoEngage is an Intelligent Marketing Cloud, built for the Mobile-first world. With MoEngage, companies can orchestrate campaigns across channels like push, email, in-app messaging, web push and SMS, with auto-optimization towards higher conversions powered by machine learning. Their services are present in Asia, Europe and the US.

Not only you can discover how many users uninstalled your app, but MoEngage gives you the solutions of winning them back.

Game Business - App Uninstalls

Source: Moengage

Price: Free for 10,000 monthly active users, but if you want more than that, you need to contact their sales team to find about the prices.

AppsFlyer

AppsFlyer is the market leader in mobile advertising attribution and analytics, helping marketers to pinpoint their targeting, optimize their ad spend and boost ROI.

 

According to AppsFlyer, they provide ROI reports to help app marketers measure the effectiveness of their ad campaigns.  By combining in-app activity and lifetime value data with ad cost and other campaign details, AppsFlyer can deliver real-time ROI reports on app install campaigns.

 

Getting started with AppsFlyer to track your mobile app campaigns is an easy and quick process. Just follow these 5 simple steps:

Game Business - App Uninstalls

Source: Appsflyer

Price: Sales contact necessary because they make custom business plans depending on your needs. Also they offer a 30-day free trial.

Vizury

Vizury is a commerce marketing platform and its personalized retargeting stack is used by digital companies to grow marketing ROI and enhance transactions. Their retargeting platform is unique as it offers an integrated proposition to target and engage with the interested consumers over programmatic, social and notification channels.

Game Business - App Uninstalls

Source: Vizury

Price: Contact is necessary to find out the prices.

Don’t let App Uninstalls Discourage You!

We wrote this article just because we want you to make the best out of app uninstalls. If users uninstall your app, use one of these tools to find out why they did it! If you’re able to find out what’s the problem, you’re going to solve it easily. If you need to track other metrics rather than just app uninstalls, here’s an article about In App Event Tracking for Mobile Games.

About The Author

Hi there, my name is Kristian and I'm the editor-in-chief of GameBusiness.net. Over the past 5 years, I've been perfecting my craft in mobile marketing & online media. My other passions are music, guitars, FPS games & tennis. At GameBusiness.net we're covering all you need to know about mobile game business!

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