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One of the most popular mobile ad formats out there are interstitial ads. They are commonly used because of their high impression rate for increasing revenue and downloads.   They're typically displayed at natural transition points in the flow of an app,

What monetization methods for free apps work the best in 2018? The truth is that over 90% of games on App Store or Google Play become “zombie” games. They’re technically alive, but effectively dead. They have no active users, nobody searches

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