Latest Posts

Stay in Touch With Us

Follow us on social

Game Business: Sequential Ads

Sequential Ads – Everything You Need To Know

What Is Sequential Advertising?

Basically, it’s a method of showing your targeted audience a series of storytelling step by step ads, that advertise and explain your product with a narrative flow.

It’s in many ways harder and more advanced than just rotating ads since it uses technology to determine which ads someone has already seen and automatically serves up the next one in the series.

That includes jumping from one device to another and not viewing the same ads. Using sequential ads you avoid the situations when your ad is repeatedly shown to your audience thus spamming them and making the contra-effect than originally desired.

Overall, it’s a complicated process to implement but it’s sure worth the trouble since it’s a more effective way to deliver the right message, to the right person, at the right time.

 

When To Use Them And Why?

 

Establishing Brand Awareness

Sequential ads are an opportunity for less well-known brands who need to build their product awareness as well as the companies that are selling a complicated product or service that’s difficult to explain just in one ad.

The storytelling structure is perfect for the later one since it doesn’t bomb you with all the product information at once.

Game Business: Sequential Ads Brand

Source: Crenshaw Communications

 

Retargeting

The most common practice is to serve the sequential ads to the people who’ve already shown an interest in your products.

You can create a group of customers who discovered your brand but they didn’t convert so far.

 

Benefits Of Sequential Ads

 

A deeper connection between you and your audience

This advertising method is very suitable for those looking to make a deeper connection between their product and customers.

Basically, every engagement or click a customer makes results with the next ad in the sequence being sent to the consumer creating a deeper and compelling dialogue.

Unlike roadblock advertising where the messaging is consistent, sequential advertising is a series of messaging which on occasions rely on the audience seeing or engaging with previous advertisements.

In essence, each view, engagement or click with sequential messaging informs the next message to be sent to the consumer creating a deeper, unique, and compelling dialogue.

 

Better Conversion Rates

When advertising is focused on lead nurturing rather than plain user acquisition it’s reasonable to expect higher conversion rates.

Sequential ads provide a way to better way to connect blog posts (or other forms in which the prospect gets familiar with the product) with advertising.

That’s how they offer more relevant ad messaging based on where a prospect is within the buying cycle.

Game Business: Sequential Ads Conversion

Source: Elliott King

 

Multiple Platforms

 

The beauty of sequential advertising is that it’s perfectly applicable to every major social network. Here, we’ll give a few examples as follows:

 

Instagram

For a social network based on photos and stories, sequential advertising is a perfect fit. That’s why Instagram is the best place to try this method and get acceptable results.

Game Business: Sequential Ads Instagram

Source: Instazood

 

Facebook

Facebook also offers the possibility of sequential advertising. You can schedule and show up to 50 different ads to the same audience at the desired time according to your preferences.

Find out more about facebook sequential ads here.

Game Business: Sequential Ads Facebook

Source: Facebook Business

 

Snapchat

In 2017, Snapchat introduced sequential ads as a new advertising method. Snapchat’s video ad product allows brands to show a number of 10-second video ads.

This method of advertising is perfect for major entertainment brands like Sony Pictures and Universal Pictures that are already using Snapchat’s sequential ads.

Game Business: Sequential Ads Snapchat

Source: Marketing Land

 

 

 

 

 

 

 

 

 

 

 

 

 

Comments

  • Theron Ibrahim
    December 25, 2018

    Yeah bookmaking this wasn’t a high risk decision outstanding post! .

  • salarisadministratie
    February 9, 2019

    Hmm it appears like your blog ate my first comment (it was extremely long) so I guess I’ll just sum it
    up what I wrote and say, I’m thoroughly enjoying your blog.
    I too am an aspiring blog blogger but I’m still new to everything.
    Do you have any points for newbie blog writers?

    I’d definitely appreciate it.

  • Aide Limoli
    March 5, 2019

    This is a fantastic website, might you be involved in doing an interview about how you designed it? If so e-mail me!

  • babyboomnagels
    April 25, 2019

    Aw, this was an exceptionally good post. Taking the time and actual effort to make a superb article… but what can I say… I put things off a whole
    lot and never seem to get nearly anything done.

  • gamefly free trial
    May 2, 2019

    You should take part in a contest for one of the most
    useful blogs online. I most certainly will recommend
    this web site!

  • gamefly free trial
    May 3, 2019

    I loved as much as you’ll receive carried out right here.
    The sketch is attractive, your authored subject matter stylish.
    nonetheless, you command get bought an edginess over that you wish be
    delivering the following. unwell unquestionably come more formerly again since
    exactly the same nearly a lot often inside case you shield this increase.

  • gamefly free trial
    May 3, 2019

    Thanks in favor of sharing such a nice thinking, piece of writing is good, thats
    why i have read it completely

  • gamefly
    May 5, 2019

    I’m really loving the theme/design of your weblog.
    Do you ever run into any internet browser compatibility problems?
    A handful of my blog visitors have complained about my site not working correctly in Explorer but looks great in Safari.
    Do you have any ideas to help fix this problem?

  • gamefly free trial
    May 6, 2019

    Hello there! I know this is somewhat off topic but
    I was wondering which blog platform are you using for this site?
    I’m getting fed up of WordPress because I’ve had issues
    with hackers and I’m looking at options for another platform.
    I would be awesome if you could point me in the direction of
    a good platform.

  • Great items from you, man. I have bear in mind your stuff prior to and you are
    simply extremely great. I really like what you have got right here,
    really like what you are stating and the way through which you
    say it. You make it entertaining and you continue to take care of to
    keep it smart. I can not wait to learn much more from you.
    That is actually a terrific web site.

  • free minecraft
    May 8, 2019

    This is my first time pay a quick visit at here
    and i am genuinely happy to read all at one
    place.

  • It’s in point of fact a great and useful piece of info.

    I’m happy that you shared this useful info with us. Please keep us informed like this.
    Thank you for sharing.

  • free minecraft
    May 10, 2019

    May I simply say what a relief to discover somebody who actually understands what they are
    talking about on the internet. You actually know how to bring a problem to light and make it important.
    More and more people have to look at this and understand this side of your story.

    I can’t believe you are not more popular since you definitely possess the gift.

  • g
    May 11, 2019

    Incredible points. Great arguments. Keep
    up the amazing effort.

  • g
    May 12, 2019

    Hey there I am so excited I found your webpage, I really found you by error,
    while I was researching on Aol for something else, Regardless
    I am here now and would just like to say thanks for a marvelous post and a
    all round enjoyable blog (I also love the theme/design), I don’t have time to browse it
    all at the minute but I have bookmarked it and also included your RSS feeds,
    so when I have time I will be back to read a lot more, Please do keep up the excellent work.

  • I blog quite often and I seriously thank you for your information. Your article has really peaked my interest.
    I’m going to book mark your website and keep checking for new details about once a week.
    I opted in for your RSS feed as well.

  • free minecraft
    May 13, 2019

    Right here is the perfect site for anyone who wants to understand this topic.
    You know so much its almost hard to argue with you (not that I actually would want to…HaHa).
    You definitely put a fresh spin on a topic which has been written about for many
    years. Great stuff, just great!

  • g
    May 14, 2019

    I read this paragraph completely about the comparison of most
    recent and earlier technologies, it’s amazing article.

  • download minecraft
    May 15, 2019

    This is the right website for everyone who really wants to
    find out about this topic. You understand a whole
    lot its almost tough to argue with you (not that I personally would want to…HaHa).

    You definitely put a fresh spin on a topic which
    has been written about for a long time. Excellent
    stuff, just wonderful!

  • Hi, I wish for to subscribe for this weblog to get most recent updates, thus where can i do it please assist.

  • whoah this blog is fantastic i really like studying your articles.
    Keep up the great work! You understand, many persons
    are hunting round for this information, you can help them greatly.

  • If some one needs to be updated with latest
    technologies after that he must be pay a visit this website and
    be up to date every day.

  • gamefly free trial
    May 29, 2019

    It is appropriate time to make some plans for the future
    and it’s time to be happy. I have read this post and if I could I wish to suggest you some interesting things or suggestions.
    Perhaps you can write next articles referring to this article.
    I want to read more things about it!

  • gamefly free trial
    May 30, 2019

    magnificent issues altogether, you just received a brand new reader.
    What would you recommend about your put up that you simply
    made some days ago? Any sure?

  • Hi, this weekend is good for me, because this point in time i
    am reading this wonderful informative article here at my house.

  • gamefly free trial
    May 31, 2019

    Today, while I was at work, my sister stole my iphone and
    tested to see if it can survive a forty foot drop, just so she
    can be a youtube sensation. My iPad is now destroyed and she has 83 views.
    I know this is entirely off topic but I had to share it with someone!

  • gamefly free trial
    June 1, 2019

    Woah! I’m really digging the template/theme of this blog.
    It’s simple, yet effective. A lot of times it’s
    challenging to get that “perfect balance” between usability and visual appearance.
    I must say you’ve done a fantastic job with this. Also, the blog loads
    extremely fast for me on Safari. Exceptional Blog!

  • gamefly free trial
    June 2, 2019

    I simply could not go away your site prior to suggesting that I actually loved the standard info an individual
    supply to your visitors? Is going to be again frequently to check out new posts

  • gamefly free trial
    June 3, 2019

    Greetings from Los angeles! I’m bored to tears at work so I decided
    to browse your website on my iphone during lunch break.
    I enjoy the knowledge you present here and can’t wait to take a look when I get home.

    I’m shocked at how fast your blog loaded on my cell phone ..
    I’m not even using WIFI, just 3G .. Anyways, fantastic site!

  • gamefly free trial
    June 3, 2019

    Great post. I am dealing with some of these issues as
    well..

  • gamefly free trial
    June 4, 2019

    Excellent site. Plenty of useful info here. I’m sending it to
    several friends ans additionally sharing in delicious.
    And naturally, thanks in your effort!

  • gamefly free trial
    June 6, 2019

    Hello to every single one, it’s actually a fastidious for me
    to pay a visit this web page, it includes priceless Information.

  • gamefly free trial
    June 6, 2019

    Thank you for the good writeup. It actually used to be a enjoyment account it.
    Glance advanced to far brought agreeable from you! By the way, how can we keep in touch?

  • gamefly free trial
    June 6, 2019

    Hi to every body, it’s my first pay a visit of this website;
    this blog includes remarkable and really good stuff designed for readers.

  • When I initially commented I clicked the “Notify me when new comments are added” checkbox and now each time a comment is added I get several e-mails with the same comment.
    Is there any way you can remove me from that service?
    Thanks a lot!

  • I don’t even know how I ended up here, but I thought this post was great.

    I don’t know who you are but certainly you’re going to a famous blogger if you
    aren’t already 😉 Cheers!

  • quest bars cheap
    June 14, 2019

    This is very interesting, You are a very skilled blogger.
    I’ve joined your feed and look forward to seeking more of
    your fantastic post. Also, I have shared your web site in my social
    networks!

  • tinyurl.com
    June 17, 2019

    It’s an remarkable paragraph for all the internet viewers; they
    will get benefit from it I am sure.

  • I do agree with all of the concepts you have offered in your post.
    They are really convincing and can definitely work.
    Nonetheless, the posts are too brief for starters.
    Could you please extend them a bit from next time?
    Thanks for the post.

  • how to do seo
    July 4, 2019

    Parasite backlink SEO works well 🙂

  • Incredible! This blog looks just like my old one! It’s on a
    totally different subject but it has pretty much the same layout and design. Superb choice of colors!

  • Thanks in favor of sharing such a pleasant idea, paragraph is nice, thats why
    i have read it fully

  • how to trade cryptos
    July 17, 2019

    I needed to post you one bit of word to thank you so much the moment again with the pleasant principles you’ve documented in this article. It has been quite shockingly open-handed with people like you in giving without restraint all that many of us might have advertised as an e-book to get some dough for their own end, and in particular considering that you could possibly have done it if you wanted. Those pointers additionally served to be the great way to understand that some people have a similar keenness just as my own to know the truth good deal more in terms of this problem. I am certain there are lots of more pleasant opportunities up front for individuals that go through your site.

  • Hey! This is my 1st comment here so I just wanted to give a quick shout out
    and tell you I genuinely enjoy reading through your articles.
    Can you suggest any other blogs/websites/forums that
    cover the same topics? Appreciate it!

  • What a information of un-ambiguity and preserveness of precious know-how about unpredicted emotions.

  • I want to to thank you for this excellent read!!
    I definitely enjoyed every bit of it. I have got you saved as a favorite to look at new stuff
    you post…

  • Yes! Finally something about how to get help in windows 10.

  • Spot on with this write-up, I absolutely feel this amazing
    site needs much more attention. I’ll probably be returning to read through more, thanks for the
    information!

  • Hey superb blog! Does running a blog like this take a large amount of work?
    I have very little understanding of computer programming but I was hoping to start
    my own blog soon. Anyway, should you have any ideas or techniques for new blog owners please share.
    I understand this is off subject however I simply
    had to ask. Cheers!

  • natalielise
    July 24, 2019

    I think what you composed was very logical.

    However, think on this, what if you were to write a awesome
    post title? I mean, I don’t want to tell you how to run your website,
    but suppose you added something that grabbed people’s
    attention? I mean Sequential Ads – Everything You Need To Know –
    Game Business is kinda boring. You ought to peek at Yahoo’s front page and note how they create news
    titles to get viewers to open the links. You might add a related video or a related picture or two to grab people interested about everything’ve got to say.
    In my opinion, it could bring your blog a little bit more interesting.
    natalielise pof

  • Good info. Lucky me I found your blog by chance (stumbleupon).

    I have saved as a favorite for later!

  • smore.com
    July 25, 2019

    Thank you for the auspicious writeup. It in truth was a enjoyment account it.
    Glance complicated to far delivered agreeable from you!
    However, how could we communicate? natalielise plenty of fish

  • livedraw sd
    July 27, 2019

    Yesterday, while I was at work, my sister stole my iphone and tested to see if it can survive a 25 foot drop, just so she can be a youtube sensation. My apple ipad is now broken and she has 83 views. I know this is entirely off topic but I had to share it with someone!

  • plenty of fish
    July 30, 2019

    Hey! Do you use Twitter? I’d like to follow you if that would be ok.

    I’m absolutely enjoying your blog and look forward to new
    posts.

  • dating site
    July 30, 2019

    Hey I know this is off topic but I was wondering if you knew of any widgets I could
    add to my blog that automatically tweet my newest twitter updates.
    I’ve been looking for a plug-in like this for quite some time and was hoping maybe you
    would have some experience with something like this. Please let
    me know if you run into anything. I truly enjoy reading your blog and I look forward to your new updates.

  • dating site
    July 31, 2019

    It’s remarkable to go to see this site and reading the views of all colleagues on the topic of this
    post, while I am also keen of getting familiarity.

  • plenty of fish
    July 31, 2019

    Appreciate the recommendation. Let me try it out.

  • plenty of fish
    August 1, 2019

    I am really inspired with your writing skills as neatly as with the structure
    for your weblog. Is this a paid theme or did you modify it your self?

    Either way stay up the excellent quality writing, it’s rare to peer a great blog like this one these days..

  • result hk
    August 18, 2019

    Can you tell us more about this? I’d want to find out more details.

  • descargar facebook
    August 19, 2019

    We stumbled over here different website and thought I might as well
    check things out. I like what I see so i am just following you.
    Look forward to looking over your web page yet again.

  • descargar facebook
    August 20, 2019

    I will immediately grab your rss feed as I
    can’t find your e-mail subscription link or e-newsletter service.
    Do you’ve any? Kindly allow me recognize in order that I could subscribe.
    Thanks.

Post a Comment

You don't have permission to register