Latest Posts

Stay in Touch With Us

Follow us on social

Game Business - Screenshot Localization

Screenshot Localization Importance in 2018

Screenshot localization is becoming one of the most important steps in the growth of any mobile game or app. Screenshots take up the majority of your listing on iOS. They are also one of the first elements you see on Google Play.


According to Gummicube many developers focus squarely on the United States. China has actually surpassed the US in iOS downloads, and Japan continues to produce the most revenue for Google Play.


Countries like China, Japan, Russia all have a big market for many developers.  If you had the chance to increase your game downloads, would you start with screenshot localization?


Most data collectors have reported that games with localized screenshots enjoy a significant boost in downloads as compared to their counterparts that only use English.


A study by the Harvard Business Review reported that 72% of respondents said they are more likely to buy a product in their own language.


For that reason alone, screenshot localization is an obligatory step for any serious developer out there. Good localization means that not only you’re optimizing your keywords and your game title, but your screenshots as well.

Game Business - Screenshot Localization

Source: Sensor Tower


Research is Extremely Important


Screenshot localization without research is definitely worthless. What we mean by research is that if you’re going to target a country with screenshot localization you better know everything about that country.


There are many reasons why just translating English words to another language can be worthless. For example there can’t be no assumptions you have the right translation just by typing the word into Google Translate.


We’re not saying anything bad about Google Translate, but if you want to be sure your translation is 100% correct, you need to do proper research for the words you’re translating.


People across the world speak in idioms that are not easy to translate. Connecting with different people across multiple social media channels is something we would recommend.


Imagine if screenshot localization is the next step you need to take for your mobile game, and you already have Spanish, Russian, Chinese and Japanese friends on Facebook? They will surely help you with a couple of translations.


Incorporating culture-specific content, regional seasons or holidays can also bring you good results since you’re showing cultural appreciation. Also providing local social sharing options, such as messaging, social networking, or email services will give your users a better app experience.



Game Business - Screenshot Localization

Source: EdSurge

Screenshot Localization Has Negative Sides?


One thing you need to have in mind is that there could be one bad thing with localizing your screenshots. Some users might think that your whole game is localized so you can end up with a few disappointed users.


To avoid having disappointed users see how your localized screenshots are doing with time. There will be a lot of reviews, ratings and comments you must keep track of. If a lot of users are reacting with negative comments on your localized screenshots, just localize your whole game.  


Keep in mind that screenshot localization can only bring you good results in the long run. Planning your screenshot design few extra hours a day for some time will bring you more downloads and will affect user acquisition costs.


Game Business - Screenshot Localization



Have fun with localizing and meeting new people from around the world and enjoy your app success!

About The Author

Hi there, my name is Kristian and I'm the editor-in-chief of Over the past 5 years, I've been perfecting my craft in mobile marketing & online media. My other passions are music, guitars, FPS games & tennis. At we're covering all you need to know about mobile game business!


  • furtdsolinopv
    December 20, 2018

    I do like the manner in which you have presented this particular difficulty and it does indeed supply me some fodder for consideration. However, coming from what I have witnessed, I only trust as other feedback pack on that people today keep on point and in no way start upon a soap box involving some other news of the day. Anyway, thank you for this exceptional piece and whilst I can not necessarily concur with this in totality, I value the standpoint.

  • Hildegarde Huish
    March 6, 2019

    Together with every little thing which appears to be building throughout this particular subject material, your perspectives happen to be quite radical. However, I appologize, because I can not subscribe to your whole idea, all be it exciting none the less. It would seem to us that your remarks are actually not entirely validated and in simple fact you are generally yourself not even wholly confident of your argument. In any event I did appreciate examining it.

  • gamefly free trial
    May 2, 2019

    We’re a group of volunteers and starting a brand new scheme in our
    community. Your web site offered us with helpful information to work on.
    You have performed a formidable job and our entire community shall be
    thankful to you.

  • gamefly
    May 3, 2019

    Great post however , I was wondering if you could write a litte more on this topic?
    I’d be very thankful if you could elaborate a little bit
    more. Many thanks!

  • gamefly free trial
    May 4, 2019

    It’s actually a cool and useful piece of info. I am satisfied that you just
    shared this useful info with us. Please keep us informed like this.
    Thank you for sharing.

  • gamefly
    May 5, 2019

    If some one desires expert view about blogging and site-building after that i
    recommend him/her to go to see this blog, Keep up the pleasant job.

  • You actually make it appear really easy along with your presentation but I find this topic to be really something
    that I think I’d never understand. It kind of feels too complicated and extremely wide for me.
    I’m having a look forward in your next publish, I will try to get the hold
    of it!

  • I’m really enjoying the design and layout of your blog. It’s a very easy on the eyes which
    makes it much more pleasant for me to come here and visit more
    often. Did you hire out a designer to create your theme?
    Excellent work!

  • What’s Happening i’m new to this, I stumbled upon this I’ve
    found It positively helpful and it has helped me out loads.
    I’m hoping to give a contribution & aid other users like its helped me.
    Great job.

  • g
    May 14, 2019

    Awesome article.

  • download minecraft pc
    May 15, 2019

    You actually make it seem so easy with your presentation but I find this topic to be actually something that I think
    I would never understand. It seems too complicated and extremely broad
    for me. I am looking forward for your next post, I’ll try to get the hang of it!

  • Post writing is also a fun, if you be familiar with after that you can write if not
    it is difficult to write.

  • Do you mind if I quote a few of your articles as long
    as I provide credit and sources back to your website? My blog site is in the very same area of interest as
    yours and my visitors would definitely benefit from some of
    the information you present here. Please let me know
    if this ok with you. Thanks!

  • This is a topic that is close to my heart… Thank you!
    Exactly where are your contact details though?

  • Sweet blog! I found it while surfing around
    on Yahoo News. Do you have any suggestions on how to get listed in Yahoo News?

    I’ve been trying for a while but I never
    seem to get there! Thank you

  • gamefly free trial
    May 29, 2019

    Hi it’s me, I am also visiting this web page daily, this web page is actually pleasant and the viewers are actually sharing good thoughts.

  • gamefly free trial
    May 29, 2019

    I’m really impressed together with your writing skills and also with the layout in your
    weblog. Is that this a paid subject or did you
    modify it your self? Either way stay up the nice quality writing,
    it is uncommon to see a great weblog like this one these days..

  • Hi, I think your website might be having browser compatibility issues.
    When I look at your blog in Firefox, it looks fine but when opening in Internet Explorer, it has
    some overlapping. I just wanted to give you a quick heads up!
    Other then that, fantastic blog!

  • gamefly free trial
    May 30, 2019

    Hi there, always i used to check website posts here in the early hours in the dawn,
    since i enjoy to find out more and more.

  • gamefly free trial
    June 1, 2019

    We’re a bunch of volunteers and opening a new scheme in our community.
    Your website provided us with helpful info to work on. You’ve done an impressive job and our whole neighborhood will probably be thankful to you.

  • gamefly free trial
    June 2, 2019

    Wonderful work! This is the kind of information that are meant to be shared around the
    internet. Disgrace on Google for not positioning this publish
    upper! Come on over and consult with my site . Thanks =)

  • gamefly free trial
    June 2, 2019

    I pay a quick visit each day a few sites and sites to read articles or reviews,
    except this website presents feature based posts.

  • gamefly free trial
    June 3, 2019

    Hello! I understand this is sort of off-topic however I needed to ask.
    Does running a well-established website like yours take a lot
    of work? I am brand new to operating a blog however I do write in my journal
    daily. I’d like to start a blog so I can easily share my experience and views online.
    Please let me know if you have any suggestions or tips
    for brand new aspiring blog owners. Appreciate it!

  • gamefly free trial
    June 4, 2019

    This excellent website truly has all the info I needed about this subject and
    didn’t know who to ask.

  • gamefly free trial
    June 4, 2019

    Appreciation to my father who stated to me regarding this webpage,
    this weblog is truly amazing.

  • gamefly free trial
    June 6, 2019

    Quality content is the key to attract the viewers to go to see the site, that’s what this website
    is providing.

  • gamefly free trial
    June 6, 2019

    Hello there! I could have sworn I’ve been to this website before but after checking through some of the post I realized
    it’s new to me. Nonetheless, I’m definitely happy I found it and I’ll be book-marking and checking back

  • gamefly free trial
    June 7, 2019

    Wonderful work! That is the kind of info that should be
    shared around the web. Shame on the seek engines for no longer positioning
    this publish upper! Come on over and discuss with my site .
    Thank you =)

  • gamefly free trial
    June 7, 2019

    I was recommended this website by my cousin. I am not sure whether this post is written by him as
    no one else know such detailed about my difficulty.
    You are incredible! Thanks!

  • I am actually grateful to the owner of this site who has shared
    this fantastic article at at this place.

  • quest bars cheap
    June 14, 2019

    Magnificent beat ! I wish to apprentice while you amend your
    website, how can i subscribe for a blog web site?
    The account aided me a applicable deal. I were tiny bit acquainted of this your
    broadcast offered vibrant transparent idea

  • quest bars cheap
    June 15, 2019

    You really make it appear so easy with your presentation however I
    find this matter to be really something that I think I would never understand.
    It seems too complex and extremely huge for me.
    I’m having a look forward for your subsequent post, I’ll attempt to get the hold of it!

  • Does your website have a contact page? I’m having
    a tough time locating it but, I’d like to send you an email.
    I’ve got some ideas for your blog you might be interested in hearing.
    Either way, great site and I look forward to seeing it grow over time.

  • I was suggested this website by way of my cousin. I am now not positive whether this post
    is written by way of him as nobody else know such
    particular approximately my difficulty. You’re
    incredible! Thanks!

  • seo man
    July 4, 2019

    Parasite backlink SEO works well 🙂

  • I do not even know the way I stopped up right here, but I thought this post used to
    be great. I don’t know who you’re however definitely you’re going to a famous blogger in the event you are not already.

  • best crossbow bolts
    July 10, 2019

    Hello There. I found your blog using msn. This is a really well
    written article. I will be sure to bookmark it and come
    back to read more of your useful information. Thanks for the post.
    I will certainly return.

  • quest bars cheap
    July 11, 2019

    I constantly spent my half an hour to read this webpage’s content every day along with a mug
    of coffee.

  • Quality articles is the secret to attract the visitors to visit the site, that’s what this site is

  • Hi, I do believe this is an excellent web site. I stumbledupon it 😉 I will revisit yet
    again since I book marked it. Money and freedom is the greatest way to change, may you be rich
    and continue to help others.

  • Hello, just wanted to say, I enjoyed this post.

    It was practical. Keep on posting!

  • This piece of writing gives clear idea designed for the new visitors of blogging, that in fact how to do
    blogging and site-building.

  • You’ve made some decent points there. I looked on the web
    for more info about the issue and found most individuals will go along with your
    views on this site.

  • natalielise
    July 23, 2019

    What’s up, every time i used to check weblog posts here early in the daylight, for the reason that i like to gain knowledge of more and more.
    pof natalielise

  • Woah! I’m really digging the template/theme of this site.

    It’s simple, yet effective. A lot of times it’s tough to get that “perfect balance” between superb usability and appearance.
    I must say you’ve done a very good job with this.
    In addition, the blog loads very quick for me on Safari.
    Outstanding Blog!

  • dating site
    July 30, 2019

    Very nice post. I simply stumbled upon your blog and wanted to say that
    I’ve truly enjoyed browsing your weblog posts. After all I’ll
    be subscribing for your rss feed and I hope you write once
    more soon!

  • dating site
    July 30, 2019

    I know this website gives quality dependent articles or reviews and extra stuff, is there any
    other web site which offers such information in quality?

  • plenty of fish
    July 31, 2019

    Very nice article, just what I needed.

  • plenty of fish
    August 1, 2019

    Excellent way of telling, and fastidious piece of writing to get facts regarding my
    presentation subject, which i am going to convey in university.

  • Hey I know this is off topic but I was wondering if
    you knew of any widgets I could add to my blog that automatically tweet my newest twitter updates.

    I’ve been looking for a plug-in like this for quite some time and was
    hoping maybe you would have some experience with something
    like this. Please let me know if you run into anything.

    I truly enjoy reading your blog and I look forward to your new updates.
    natalielise plenty of fish

  • pof
    August 2, 2019

    Hi there! I understand this is kind of off-topic but I had to
    ask. Does managing a well-established blog such as yours take a
    massive amount work? I’m completely new to writing a blog however I
    do write in my diary every day. I’d like to start a blog so I can easily share my experience and thoughts online.
    Please let me know if you have any kind
    of ideas or tips for new aspiring blog owners. Thankyou!

  • plenty of fish dating site
    August 13, 2019

    It’s an amazing piece of writing in favor of all the online visitors;
    they will get advantage from it I am sure.

  • descargar facebook
    August 18, 2019

    Great website. Plenty of helpful info here.
    I’m sending it to a few pals ans additionally sharing in delicious.
    And of course, thanks to your effort!

  • descargar facebook
    August 19, 2019

    I really like it when folks get together and share opinions.
    Great website, keep it up!

  • descargar facebook
    August 19, 2019

    I used to be able to find good advice from your content.

Post a Comment

You don't have permission to register