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Game Business - Rewarded Video Ads

Rewarded Video Ads and Why You Should Use Them

Rewarded Video Ads and Why You Should Use Them

How many times have you played a mobile game and wanted to play it more but you didn’t have enough coins or power-ups to continue? Well, in my personal experience that happened too many times. It’s really hard to reject free coins for 30 seconds of video ads.

 

These days, many mobile games offer different benefits through video ads. For example if you watch a 30 second video ad you can get 1000 coins or a different reward, depending on the game. These 30 second videos are also known as rewarded video ads. It’s a win-win situation since you want to play the game more, and at the same time you’re getting more.

 

According to Ironsrc, rewarded video ads can increase your app revenue by 20% to 40%. Out of all the mobile video ads, rewarded video ads eCPM is the highest for app developers – the average rewarded video eCPM varies between $10 to $50.

 

Bigger Engagement Levels

Since rewarded video ads are mostly non skippable, players are literally forced to watch them. Many people don’t watch rewarded video ads, but some people do. The people who watch these ads are able to see everything a single game is offering. There’s a higher chance users will engage with ads they’re able to see until the end.

So with awesome rewarded video ads that are attractive and interactive, you’ll be able to successfully promote your game.

To read more about interactive and playable ads, click here.

Game Business - Rewarded Video ads

Source: Act-On

Give Users What They Actually Need

Lots of mobile gamers get addicted to certain games so they start collecting different things in-game. For example, if your user has 70,000 coins, don’t show that user an ad that rewards him another 500 coins. If you offer different premium services, reward users with things they don’t have.

 

This way they’ll have a feeling they’re paying for premium services, but they’re just watching your rewarded video ads. This can also help with boosting your in-app purchases. If you give your users premium services before they even pay for it, there’s a big chance they’ll buy something. This sets the foundation for a loyal user base who will continue interacting with your app.

Game Business - Rewarded Video Ads

Source: Salesforce

How To Make Rewards Interesting?

Many mobile games keep rewards a mystery. For example in some games there’ll be a wheel of fortune with 15 different awards. With these types of rewards you’re giving your users exciting mini-games inside your game.

 

There are also games like PUBG Mobile where you’re able to collect different awards every single day you log in. If you manage to log in for 8 days in a row, you’ll be able to open mystery boxes with different skins or get skins without opening anything. 

Game Business - Rewarded Video Ads

Source: Oxidroid

Rewarded Video Ads Are Effective and Addictive

App developers have a tough time finding the best balance between monetization and user experience. Now when developers started using rewarded video ads, that balance is finally really good. Users like rewarded video ads and there’s no sign they’re going to dislike it in the near future. So start coming up with creative premium services and start making money!

About The Author

Hi there, my name is Kristian and I'm the editor-in-chief of GameBusiness.net. Over the past 5 years, I've been perfecting my craft in mobile marketing & online media. My other passions are music, guitars, FPS games & tennis. At GameBusiness.net we're covering all you need to know about mobile game business!

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