Latest Posts

Stay in Touch With Us

Follow us on social

Game Business - Rewarded Video Ads

Rewarded Video Ads and Why You Should Use Them

Rewarded Video Ads and Why You Should Use Them

How many times have you played a mobile game and wanted to play it more but you didn’t have enough coins or power-ups to continue? Well, in my personal experience that happened too many times. It’s really hard to reject free coins for 30 seconds of video ads.

 

These days, many mobile games offer different benefits through video ads. For example if you watch a 30 second video ad you can get 1000 coins or a different reward, depending on the game. These 30 second videos are also known as rewarded video ads. It’s a win-win situation since you want to play the game more, and at the same time you’re getting more.

 

According to Ironsrc, rewarded video ads can increase your app revenue by 20% to 40%. Out of all the mobile video ads, rewarded video ads eCPM is the highest for app developers – the average rewarded video eCPM varies between $10 to $50.

 

Bigger Engagement Levels

Since rewarded video ads are mostly non skippable, players are literally forced to watch them. Many people don’t watch rewarded video ads, but some people do. The people who watch these ads are able to see everything a single game is offering. There’s a higher chance users will engage with ads they’re able to see until the end.

So with awesome rewarded video ads that are attractive and interactive, you’ll be able to successfully promote your game.

To read more about interactive and playable ads, click here.

Game Business - Rewarded Video ads

Source: Act-On

Give Users What They Actually Need

Lots of mobile gamers get addicted to certain games so they start collecting different things in-game. For example, if your user has 70,000 coins, don’t show that user an ad that rewards him another 500 coins. If you offer different premium services, reward users with things they don’t have.

 

This way they’ll have a feeling they’re paying for premium services, but they’re just watching your rewarded video ads. This can also help with boosting your in-app purchases. If you give your users premium services before they even pay for it, there’s a big chance they’ll buy something. This sets the foundation for a loyal user base who will continue interacting with your app.

Game Business - Rewarded Video Ads

Source: Salesforce

How To Make Rewards Interesting?

Many mobile games keep rewards a mystery. For example in some games there’ll be a wheel of fortune with 15 different awards. With these types of rewards you’re giving your users exciting mini-games inside your game.

 

There are also games like PUBG Mobile where you’re able to collect different awards every single day you log in. If you manage to log in for 8 days in a row, you’ll be able to open mystery boxes with different skins or get skins without opening anything. 

Game Business - Rewarded Video Ads

Source: Oxidroid

Rewarded Video Ads Are Effective and Addictive

App developers have a tough time finding the best balance between monetization and user experience. Now when developers started using rewarded video ads, that balance is finally really good. Users like rewarded video ads and there’s no sign they’re going to dislike it in the near future. So start coming up with creative premium services and start making money!

About The Author

Hi there, my name is Kristian and I'm the editor-in-chief of GameBusiness.net. Over the past 5 years, I've been perfecting my craft in mobile marketing & online media. My other passions are music, guitars, FPS games & tennis. At GameBusiness.net we're covering all you need to know about mobile game business!

Comments

  • Sammie Kulzer
    December 25, 2018

    Hello there, just became alert to your blog through Google, and found that it is really informative. I am gonna watch out for brussels. I’ll be grateful if you continue this in future. Numerous people will be benefited from your writing. Cheers!

  • http://tinyurl.com
    April 13, 2019

    Heya i’m for the first time here. I found this board and I find It
    really useful & it helped me out a lot. I hope to give something back and help others
    like you aided me.

  • minecraft
    April 14, 2019

    I have read so many articles concerning the blogger lovers however this paragraph is truly a good
    post, keep it up.

  • minecraft
    April 15, 2019

    Hi there, You have done an excellent job. I’ll certainly digg it
    and personally recommend to my friends. I’m confident they’ll be benefited from this site.

  • minecraft
    April 16, 2019

    Hi there, I found your site by way of Google whilst
    looking for a related topic, your site got here up, it looks great.
    I have bookmarked it in my google bookmarks.
    Hello there, simply become aware of your weblog through Google, and found that it is truly informative.
    I’m gonna be careful for brussels. I will be grateful should you proceed this in future.
    Lots of folks can be benefited out of your writing. Cheers!

  • minecraft
    April 18, 2019

    Hi, the whole thing is going nicely here and ofcourse every one is sharing
    data, that’s in fact good, keep up writing.

  • minecraft
    April 20, 2019

    If you want to get much from this article then you have to apply these
    techniques to your won weblog.

  • minecraft
    April 22, 2019

    What’s up to every one, it’s genuinely a good for me to pay a
    visit this website, it includes important Information.

  • minecraft
    April 24, 2019

    Attractive component of content. I just stumbled upon your weblog
    and in accession capital to claim that I acquire in fact enjoyed account your blog posts.
    Anyway I’ll be subscribing in your augment and even I fulfillment
    you get right of entry to consistently quickly.

  • gamefly free trial
    May 1, 2019

    I will right away seize your rss feed as I can not in finding your email subscription link or newsletter
    service. Do you have any? Please allow me know so that I may subscribe.

    Thanks.

  • gamefly free trial
    May 1, 2019

    bookmarked!!, I like your website!

  • gamefly free trial
    May 3, 2019

    It is perfect time to make some plans for the future and
    it is time to be happy. I’ve read this post and if
    I could I wish to suggest you few interesting things or suggestions.

    Maybe you could write next articles referring to this article.
    I want to read more things about it!

  • Hello everybody, here every one is sharing such
    experience, therefore it’s fastidious to read this weblog, and I used to pay
    a visit this webpage daily.

  • Hi there! Would you mind if I share your blog with my twitter
    group? There’s a lot of folks that I think would really enjoy your
    content. Please let me know. Thanks

  • download minecraft
    May 10, 2019

    continuously i used to read smaller articles or reviews which
    also clear their motive, and that is also happening with this post which I am reading
    here.

  • g
    May 13, 2019

    Hi colleagues, its great article regarding teachingand entirely defined, keep it up all the time.

  • Al Eberley
    May 13, 2019

    Aw, this was a actually good publish. In principle I want to set in producing like this furthermore – taking time and actual work to make an excellent article… but what can I say… I procrastinate alot and not at all seem to get some thing accomplished.

  • I every time spent my half an hour to read this web site’s posts all the time along with a cup of coffee.

  • Very shortly this web page will be famous among all blogging people, due to it’s nice articles

  • minecraft for free
    May 17, 2019

    Its like you learn my mind! You seem to know a lot approximately this, such as you
    wrote the ebook in it or something. I feel that you just
    could do with a few percent to pressure the message home a little bit, but instead of that, this is magnificent blog.
    A fantastic read. I’ll certainly be back.

  • Thank you for another excellent post. Where else
    may anybody get that kind of info in such an ideal means of writing?
    I have a presentation subsequent week, and I’m on the search for
    such information.

  • gamefly free trial
    May 21, 2019

    Nice blog right here! Also your web site rather a lot up fast!
    What host are you the use of? Can I am getting your affiliate hyperlink
    to your host? I wish my website loaded up as quickly as
    yours lol

  • Kevin Goluba
    May 24, 2019

    I’m gratified with the way that gamebusiness.net handles this type of subject matter. Generally on point, sometimes controversial, always well-written as well as thought-provoking.

  • gamefly free trial
    May 29, 2019

    This is the perfect site for anyone who wishes to find out about this topic.
    You understand a whole lot its almost tough to argue with you (not that I actually will need to…HaHa).

    You definitely put a brand new spin on a subject
    that has been discussed for decades. Wonderful stuff, just
    excellent!

  • Your method of telling everything in this article is truly nice, every one can effortlessly know
    it, Thanks a lot.

  • gamefly free trial
    May 29, 2019

    I believe that is one of the so much important information for me.
    And i am satisfied reading your article. However want
    to observation on few normal things, The web site
    style is great, the articles is truly nice : D. Just right activity, cheers

  • Hmm it appears like your website ate my first comment (it was extremely long) so I
    guess I’ll just sum it up what I submitted and say, I’m thoroughly enjoying your blog.
    I too am an aspiring blog writer but I’m still new to the whole thing.
    Do you have any points for rookie blog writers? I’d genuinely appreciate it.

  • gamefly free trial
    May 30, 2019

    This post will assist the internet people for setting up
    new website or even a weblog from start to end.

  • gamefly free trial
    May 31, 2019

    I’m impressed, I must say. Seldom do I come across a blog that’s both educative and engaging, and let me tell you, you have
    hit the nail on the head. The problem is an issue that too few
    folks are speaking intelligently about. I am very happy that I stumbled across this in my search for something relating to this.

  • website marketing
    May 31, 2019

    Just want to say your article is as astonishing. The clarity
    in your post is just nice and i could assume you are an expert on this subject.
    Fine with your permission allow me to grab your feed to keep up to
    date with forthcoming post. Thanks a million and please continue the gratifying
    work.

  • gamefly free trial
    June 2, 2019

    You are so cool! I do not believe I have read through anything like that before.

    So great to find somebody with unique thoughts on this subject matter.
    Really.. many thanks for starting this up.
    This site is something that’s needed on the internet, someone with a little originality!

  • gamefly free trial
    June 2, 2019

    Hi, There’s no doubt that your blog could possibly be having browser
    compatibility issues. Whenever I look at your web site in Safari,
    it looks fine however, when opening in Internet Explorer,
    it has some overlapping issues. I merely wanted to give you a
    quick heads up! Apart from that, excellent website!

  • gamefly free trial
    June 3, 2019

    This is the perfect web site for anyone who really wants to find out about this topic.
    You know so much its almost tough to argue with you (not
    that I personally will need to…HaHa). You certainly put a
    brand new spin on a topic which has been discussed for years.
    Wonderful stuff, just wonderful!

  • gamefly free trial
    June 4, 2019

    Amazing issues here. I am very happy to peer your post.
    Thank you so much and I’m taking a look forward to touch you.
    Will you kindly drop me a mail?

  • gamefly free trial
    June 5, 2019

    May I just say what a comfort to find someone
    who genuinely understands what they are discussing over the
    internet. You definitely know how to bring a problem to light and
    make it important. More people should read this and understand this side of the story.
    I can’t believe you are not more popular since you certainly have the gift.

  • gamefly free trial
    June 6, 2019

    You need to take part in a contest for one of the greatest
    blogs on the internet. I am going to recommend this blog!

  • gamefly free trial
    June 7, 2019

    Hi, after reading this awesome piece of writing i am too delighted to share my experience here
    with colleagues.

  • Apple now has Rhapsody as an app, which is a great start, but it is currently hampered by the inability to store locally on your iPod, and has a dismal 64kbps bit rate. If this changes, then it will somewhat negate this advantage for the Zune, but the 10 songs per month will still be a big plus in Zune Pass’ favor.

  • Hello! Quick question that’s entirely off topic. Do you know how to make your site mobile friendly?
    My website looks weird when browsing from my iphone 4. I’m trying to find a template or plugin that might be able to
    correct this issue. If you have any recommendations, please
    share. With thanks!

  • quest bars cheap
    June 14, 2019

    Hey there would you mind letting me know which web host you’re working with?
    I’ve loaded your blog in 3 different internet browsers and I
    must say this blog loads a lot quicker then most. Can you suggest a good hosting
    provider at a fair price? Thanks, I appreciate it!

  • jobs near me
    June 15, 2019

    This website really has all the info I needed concerning this subject and didn’t know who to ask.

Post a Comment

You don't have permission to register