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Game Business - In App Event Tracking

In App Event Tracking for Mobile Games

Mobile Games and In App Event Tracking

It’s an exciting feeling to launch a new mobile game and see new users coming in. After your game gets a healthy user base that’s coming back to play again, there is something you need to have in mind.

All users have different actions inside your mobile game. Since you have access to these actions you’re able to know your users better. Either you’re receiving positive or negative results, you’re able to improve based on the actions your users made. This is also known as in app event tracking.

If you’re using in app event tracking, you’re able to retarget campaigns to your existing users, which already have the experience of playing your mobile game. If you have a new game coming out, they’re going to be the first ones to find out about it. Not only are they going to find about your new games, but they’re going to engage with your content.

Why is In App Event Tracking Important?

Many people think that the success of a mobile game is measured in downloads. The number of downloads can’t keep your game alive if it isn’t making any money. With in app event tracking you’re able to see the activities that will potentially increase your revenue.  

Who are the users that open your app on a daily basis? Which users will pay for new features? What drove an user to make an in-app purchase? These questions will be answered by in app event tracking.

If you want to start right away, you can check an article made by Google where you have everything you need.

Game Business - In App Event Tracking

Source: TUNE Help

What Should You Keep Track of?

The first that indicates an user interest is how many times they’ve opened your mobile game after they installed it. This statistic will let you know if there’s something wrong with the presentation of your game. If users just download the game without using it, change something!

One thing you can also do is to be a step ahead of your users. Engage with them after they’ve installed your app and encourage them to come back. For example give them free premium content and give them an insight of how it feels to play the game like a premium user.

Depending from game to game, there are various similarities and differences when deciding where should you keep your focus. Many mobile games have tutorials and levels that track the engagement of users. For example track the average tutorial completion time and see if users have any problems with finishing it.

Since we mentioned levels, if your users progress through the game easily, you’ll need to make it harder. You can’t make the game too hard before you even launch it. You need to adapt it to your users by tracking their performance and achievements.

If you want to read more about mobile game metrics you should keep track of, here’s a detailed post about 11 Key Mobile Game Metrics.

Game Business - In App Event Tracking

Source: Udonis.co

Guests Vs People Who Make a Profile

Many mobile game offer options where you can play as a guest or sign up and make a personal profile. If someone actually spent a couple of minutes leaving their personal info for playing your game, use it wisely.

Many people don’t like to leave personal information on every app they download. So make sure you give them an option where they can connect Facebook or Google accounts with your game. Rather than normal registering, they’re just a couple of clicks away from making a profile. They’re probably leaving their email address and their username, which is enough for your to engage with them.

Also we don’t need to highlight there’s a bigger chance registered users will make an in-app purchase in comparison to guests that maybe open your game couple of times a month.

Game Business - In App Event Tracking

Source: iMore

In app event tracking can only be good for your business. You’ll know facts and information about users that many people don’t have. Use that in your advantage and build a successful revenue model for your mobile game.

About The Author

Hi there, my name is Kristian and I'm the editor-in-chief of GameBusiness.net. Over the past 5 years, I've been perfecting my craft in mobile marketing & online media. My other passions are music, guitars, FPS games & tennis. At GameBusiness.net we're covering all you need to know about mobile game business!

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