Latest Posts

Stay in Touch With Us

Follow us on social

Game Business - In App Event Tracking

In App Event Tracking for Mobile Games

Mobile Games and In App Event Tracking

It’s an exciting feeling to launch a new mobile game and see new users coming in. After your game gets a healthy user base that’s coming back to play again, there is something you need to have in mind.

All users have different actions inside your mobile game. Since you have access to these actions you’re able to know your users better. Either you’re receiving positive or negative results, you’re able to improve based on the actions your users made. This is also known as in app event tracking.

If you’re using in app event tracking, you’re able to retarget campaigns to your existing users, which already have the experience of playing your mobile game. If you have a new game coming out, they’re going to be the first ones to find out about it. Not only are they going to find about your new games, but they’re going to engage with your content.

Why is In App Event Tracking Important?

Many people think that the success of a mobile game is measured in downloads. The number of downloads can’t keep your game alive if it isn’t making any money. With in app event tracking you’re able to see the activities that will potentially increase your revenue.  

Who are the users that open your app on a daily basis? Which users will pay for new features? What drove an user to make an in-app purchase? These questions will be answered by in app event tracking.

If you want to start right away, you can check an article made by Google where you have everything you need.

Game Business - In App Event Tracking

Source: TUNE Help

What Should You Keep Track of?

The first that indicates an user interest is how many times they’ve opened your mobile game after they installed it. This statistic will let you know if there’s something wrong with the presentation of your game. If users just download the game without using it, change something!

One thing you can also do is to be a step ahead of your users. Engage with them after they’ve installed your app and encourage them to come back. For example give them free premium content and give them an insight of how it feels to play the game like a premium user.

Depending from game to game, there are various similarities and differences when deciding where should you keep your focus. Many mobile games have tutorials and levels that track the engagement of users. For example track the average tutorial completion time and see if users have any problems with finishing it.

Since we mentioned levels, if your users progress through the game easily, you’ll need to make it harder. You can’t make the game too hard before you even launch it. You need to adapt it to your users by tracking their performance and achievements.

If you want to read more about mobile game metrics you should keep track of, here’s a detailed post about 11 Key Mobile Game Metrics.

Game Business - In App Event Tracking


Guests Vs People Who Make a Profile

Many mobile game offer options where you can play as a guest or sign up and make a personal profile. If someone actually spent a couple of minutes leaving their personal info for playing your game, use it wisely.

Many people don’t like to leave personal information on every app they download. So make sure you give them an option where they can connect Facebook or Google accounts with your game. Rather than normal registering, they’re just a couple of clicks away from making a profile. They’re probably leaving their email address and their username, which is enough for your to engage with them.

Also we don’t need to highlight there’s a bigger chance registered users will make an in-app purchase in comparison to guests that maybe open your game couple of times a month.

Game Business - In App Event Tracking

Source: iMore

In app event tracking can only be good for your business. You’ll know facts and information about users that many people don’t have. Use that in your advantage and build a successful revenue model for your mobile game.

About The Author

Hi there, my name is Kristian and I'm the editor-in-chief of Over the past 5 years, I've been perfecting my craft in mobile marketing & online media. My other passions are music, guitars, FPS games & tennis. At we're covering all you need to know about mobile game business!


  • Carlyn Agunos
    March 5, 2019

    Wonderful blog! Do you have any suggestions for aspiring writers? I’m planning to start my own blog soon but I’m a little lost on everything. Would you suggest starting with a free platform like WordPress or go for a paid option? There are so many options out there that I’m totally overwhelmed .. Any recommendations? Kudos!

    April 12, 2019

    If some one desires to be updated with most up-to-date technologies therefore he
    must be pay a visit this website and be up to date everyday.

  • minecraft
    April 14, 2019

    What’s up everyone, it’s my first visit at this site,
    and article is actually fruitful in favor of me, keep
    up posting such posts.

    April 16, 2019

    Excellent, what a weblog it is! This website gives helpful data to us, keep it up.

  • minecraft
    April 18, 2019

    If you desire to improve your familiarity only keep visiting
    this web site and be updated with the most up-to-date news posted here.

  • minecraft
    April 21, 2019

    My brother recommended I may like this web site.
    He was once entirely right. This submit truly made my day.
    You cann’t believe just how so much time I had spent for this info!

  • minecraft
    April 22, 2019

    Wow that was odd. I just wrote an really long comment but after
    I clicked submit my comment didn’t show up. Grrrr… well I’m not writing all that over again. Anyhow, just
    wanted to say fantastic blog!

  • minecraft
    April 24, 2019

    Woah! I’m really loving the template/theme of this website.
    It’s simple, yet effective. A lot of times it’s very hard to
    get that “perfect balance” between usability and visual appearance.
    I must say you’ve done a excellent job with this.
    Also, the blog loads very fast for me on Firefox. Superb Blog!

  • gamefly free trial
    May 1, 2019

    If some one wants expert view regarding blogging afterward i recommend him/her
    to pay a visit this web site, Keep up the good work.

  • gamefly free trial
    May 1, 2019

    I am regular visitor, how are you everybody? This post posted at this web page is
    genuinely nice.

  • gamefly
    May 3, 2019

    This is my first time visit at here and i am genuinely happy to read all at one place.

  • gamefly
    May 4, 2019

    It’s really a nice and helpful piece of information. I’m
    glad that you simply shared this useful info with us.
    Please stay us up to date like this. Thanks for sharing.

  • gamefly
    May 5, 2019

    Pretty nice post. I just stumbled upon your weblog and wished
    to say that I have really enjoyed browsing your weblog posts.
    After all I’ll be subscribing in your rss feed and I am hoping you write again very soon!

  • Excellent article. Keep posting such kind of information on your blog.
    Im really impressed by your site.
    Hi there, You have performed an excellent job.
    I’ll definitely digg it and in my view suggest to my friends.
    I am sure they will be benefited from this site.

  • Howdy! Do you know if they make any plugins to assist
    with Search Engine Optimization? I’m trying to get my blog
    to rank for some targeted keywords but I’m not seeing very good success.
    If you know of any please share. Thanks!

  • I savour, lead to I found exactly what I was having a look for.
    You’ve ended my 4 day long hunt! God Bless you man. Have a nice day.

  • download minecraft
    May 10, 2019

    Do you have a spam issue on this website; I also am a blogger, and I was wanting to know your situation; we have created some nice procedures and we are looking to swap techniques with other folks, please shoot
    me an email if interested.

  • g
    May 11, 2019

    This blog was… how do you say it? Relevant!! Finally I’ve found
    something that helped me. Kudos!

  • download minecraft
    May 13, 2019

    My brother suggested I might like this blog. He
    was entirely right. This post actually made my day. You can not
    imagine simply how much time I had spent for this information! Thanks!

  • download minecraft
    May 14, 2019

    Sweet blog! I found it while browsing on Yahoo News.
    Do you have any suggestions on how to get listed in Yahoo News?
    I’ve been trying for a while but I never seem to get there!
    Many thanks

  • gamefly free trial
    May 20, 2019

    Thank you for some other informative blog. The place else could I am getting that type
    of info written in such a perfect manner? I’ve a venture that I’m just now working on, and I have been at the
    look out for such info.

Post a Comment

You don't have permission to register