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Game Business - Mobile App Branding

Mobile App Branding – Why Is Your Brand Weak?

Mobile App Branding Detailed Guide

What is the first thing that you associate with a mobile game called Angry Birds? Does a red little bird launched in the air cross your mind? Mobile app branding defines the nature and gameplay of your game. If you have a strong brand image, there are definitely loyal users behind it. Brands represent names, terms, designs and relationships between companies and customers.

According to contentmarketinginstitute, 89% of B2B marketers say brand awareness is the most important goal, followed by sales and lead generation. And circleresearch claims that 77% of B2B marketing leaders say branding is critical to growth. We strongly believe that these numbers prove how much time you need to spend for brand awareness.

For example, when we mention a strong brand like Red Bull, what comes to your mind? Is it their catch phrase that Red Bull gives you wings? Do you think of two bulls facing each other? Or do you think of an energy drink that you use when you need to work or study after hours? See how many things are connected to their brand? And we didn’t even mention sport activities that Red Bull is a sponsor of.

Of course there’s a small chance that your mobile app will become a strong brand like Red Bull or Angry Birds. But we would definitely recommend that you compare your work to the big dogs. Today we’re going to give you a few important details about mobile app branding.

Importance of Mobile App Branding

When you’ve finished with the development of your mobile app, you have to build your recognition from zero. How are you going to do that? By taking all valuable factors necessary for you to be recognized. We’re talking about your name, your logo, your app and your landing page. We’re talking about your designs, your promo video, your content on social media. We could go on and on but these are things that make brands what they are. Making original content with having your brand included in every aspect of it brings recognition and success. Of course there’s no need to go too crazy with brand repetition. But having it as a reminder is really important.

Game Business - Mobile App Branding

Source: hwzdigital

Your Users Are Your Friends

Question yourself, if I’m playing your mobile game, what is so special about it that will not make me to uninstall it? What is that necessary trigger for me to come back tomorrow and play the game again? Is it because of the cool design, is it because I got something for free or just because I like the concept of the game? If you know the answers to everything we mentioned we guarantee you’re going to have an app success in your hands.

If I came back to play your mobile game because I got 1,000 free coins, I already have a lot of positive things to associate with the game. With free things you’re also building your brand. You’re also doing remarkable marketing work and building your user base at the same time. If you have enough love and appreciation towards your users, you will get the same feeling in return.

In order for the customer to fully trust your brand, you must convince them that you are available to support them at any point. The support should be the same for everyone, not depending if someone purchased something. Of course buying users have a higher LTV, but the customer support should be the same for everyone.

Game Business - Mobile App Branding

Source: Salesforce

Consistency And Security

When we’re playing a mobile game, we all like to feel safe and not think of what information did we provide to the developers. This is a huge part of your brand identity because if your users are experiencing bugs and crashes when they’re playing, they’re going to feel annoyed. Firstly, games with bugs and crashes may be poorly programmed. Secondly, if you experience that while playing, there will come that sceptical feeling that your security might be in danger. Have in mind that bugs and crashes happen on a daily basis, even to the best mobile apps on the market. But if you are experiencing these problems, make sure your users know about it. Don’t hide that you’re having problems. Instead of hiding show that you had problems but your development team quickly solved it.

If you manage to be consistent with regular updates, customer support and content publishing, we congratulate you. You’re making your mobile app branding stronger and you’re doing good work!

Game Business - Mobile App Branding

Source: Zobrist consulting

We hope that we helped you today with at least one good tip that you didn’t think of. If you’re still struggling and having problems with building a strong brand, contact us! We’re going to help out as much as we can and make your mobile app branding as good as we can.

About The Author

Hi there, my name is Kristian and I'm the editor-in-chief of GameBusiness.net. Over the past 5 years, I've been perfecting my craft in mobile marketing & online media. My other passions are music, guitars, FPS games & tennis. At GameBusiness.net we're covering all you need to know about mobile game business!

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