Latest Posts

Stay in Touch With Us

Follow us on social

Game Business - Mobile App Branding

Mobile App Branding – Why Is Your Brand Weak?

Mobile App Branding Detailed Guide

What is the first thing that you associate with a mobile game called Angry Birds? Does a red little bird launched in the air cross your mind? Mobile app branding defines the nature and gameplay of your game. If you have a strong brand image, there are definitely loyal users behind it. Brands represent names, terms, designs and relationships between companies and customers.

According to contentmarketinginstitute, 89% of B2B marketers say brand awareness is the most important goal, followed by sales and lead generation. And circleresearch claims that 77% of B2B marketing leaders say branding is critical to growth. We strongly believe that these numbers prove how much time you need to spend for brand awareness.

For example, when we mention a strong brand like Red Bull, what comes to your mind? Is it their catch phrase that Red Bull gives you wings? Do you think of two bulls facing each other? Or do you think of an energy drink that you use when you need to work or study after hours? See how many things are connected to their brand? And we didn’t even mention sport activities that Red Bull is a sponsor of.

Of course there’s a small chance that your mobile app will become a strong brand like Red Bull or Angry Birds. But we would definitely recommend that you compare your work to the big dogs. Today we’re going to give you a few important details about mobile app branding.

Importance of Mobile App Branding

When you’ve finished with the development of your mobile app, you have to build your recognition from zero. How are you going to do that? By taking all valuable factors necessary for you to be recognized. We’re talking about your name, your logo, your app and your landing page. We’re talking about your designs, your promo video, your content on social media. We could go on and on but these are things that make brands what they are. Making original content with having your brand included in every aspect of it brings recognition and success. Of course there’s no need to go too crazy with brand repetition. But having it as a reminder is really important.

Game Business - Mobile App Branding

Source: hwzdigital

Your Users Are Your Friends

Question yourself, if I’m playing your mobile game, what is so special about it that will not make me to uninstall it? What is that necessary trigger for me to come back tomorrow and play the game again? Is it because of the cool design, is it because I got something for free or just because I like the concept of the game? If you know the answers to everything we mentioned we guarantee you’re going to have an app success in your hands.

If I came back to play your mobile game because I got 1,000 free coins, I already have a lot of positive things to associate with the game. With free things you’re also building your brand. You’re also doing remarkable marketing work and building your user base at the same time. If you have enough love and appreciation towards your users, you will get the same feeling in return.

In order for the customer to fully trust your brand, you must convince them that you are available to support them at any point. The support should be the same for everyone, not depending if someone purchased something. Of course buying users have a higher LTV, but the customer support should be the same for everyone.

Game Business - Mobile App Branding

Source: Salesforce

Consistency And Security

When we’re playing a mobile game, we all like to feel safe and not think of what information did we provide to the developers. This is a huge part of your brand identity because if your users are experiencing bugs and crashes when they’re playing, they’re going to feel annoyed. Firstly, games with bugs and crashes may be poorly programmed. Secondly, if you experience that while playing, there will come that sceptical feeling that your security might be in danger. Have in mind that bugs and crashes happen on a daily basis, even to the best mobile apps on the market. But if you are experiencing these problems, make sure your users know about it. Don’t hide that you’re having problems. Instead of hiding show that you had problems but your development team quickly solved it.

If you manage to be consistent with regular updates, customer support and content publishing, we congratulate you. You’re making your mobile app branding stronger and you’re doing good work!

Game Business - Mobile App Branding

Source: Zobrist consulting

We hope that we helped you today with at least one good tip that you didn’t think of. If you’re still struggling and having problems with building a strong brand, contact us! We’re going to help out as much as we can and make your mobile app branding as good as we can.

About The Author

Hi there, my name is Kristian and I'm the editor-in-chief of Over the past 5 years, I've been perfecting my craft in mobile marketing & online media. My other passions are music, guitars, FPS games & tennis. At we're covering all you need to know about mobile game business!


  • Tessa Benedetti
    December 25, 2018

    The next time I read a blog, I hope that it doesnt disappoint me as much as this one. I mean, I know it was my choice to read, but I actually thought youd have something interesting to say. All I hear is a bunch of whining about something that you could fix if you werent too busy looking for attention.

  • Dimple Topinka
    March 5, 2019

    Awesome blog you have here but I was curious about if you knew of any user discussion forums that cover the same topics discussed in this article? I’d really like to be a part of online community where I can get advice from other experienced people that share the same interest. If you have any suggestions, please let me know. Thanks!

  • gamefly free trial
    May 2, 2019

    Hello, all the time i used to check weblog posts here
    early in the daylight, as i enjoy to learn more and more.

  • gamefly
    May 5, 2019

    Hello! Do you know if they make any plugins to protect against hackers?

    I’m kinda paranoid about losing everything I’ve worked
    hard on. Any recommendations?

  • gamefly
    May 6, 2019

    Woah! I’m really enjoying the template/theme of this site.
    It’s simple, yet effective. A lot of times it’s tough to get that “perfect balance” between user friendliness
    and visual appeal. I must say that you’ve done a excellent
    job with this. Additionally, the blog loads very quick for
    me on Firefox. Exceptional Blog!

  • With havin so much content do you ever run into any problems of plagorism or copyright infringement?
    My website has a lot of unique content I’ve either
    authored myself or outsourced but it appears a lot of it is popping it up all over the internet without my authorization. Do you know any solutions to help
    prevent content from being stolen? I’d truly appreciate it.

  • minecraft free
    May 8, 2019

    Hey there! Do you know if they make any plugins to assist with SEO?

    I’m trying to get my blog to rank for some targeted keywords but
    I’m not seeing very good success. If you know of any please share.
    Appreciate it!

  • minecraft pc download
    May 9, 2019

    Have you ever thought about including a little bit
    more than just your articles? I mean, what you say
    is fundamental and everything. Nevertheless think of if you added
    some great graphics or videos to give your posts more,
    “pop”! Your content is excellent but with images and clips,
    this website could undeniably be one of the very best in its field.
    Great blog!

  • g
    May 14, 2019

    Hi to all, it’s in fact a nice for me to go to see this site,
    it contains precious Information.

  • An impressive share! I have just forwarded
    this onto a colleague who had been conducting a little research on this.
    And he in fact bought me breakfast because I found it for him…
    lol. So allow me to reword this…. Thanks for the
    meal!! But yeah, thanx for spending time to talk about this matter
    here on your blog.

  • It’s going to be ending of mine day, but before finish I am
    reading this impressive article to improve my know-how.

  • I’m gone to inform my little brother, that he should also pay a quick visit this webpage on regular basis to
    take updated from hottest information.

  • gamefly free trial
    May 28, 2019

    Very descriptive article, I loved that bit. Will there be a part 2?

  • Hello there, I found your blog by means of Google whilst looking
    for a similar topic, your site came up, it looks great.
    I have bookmarked it in my google bookmarks.
    Hi there, just become alert to your weblog via Google, and located that
    it is truly informative. I’m gonna be careful for brussels.
    I’ll be grateful if you continue this in future. Many people will probably be benefited from your writing.

  • gamefly free trial
    May 29, 2019

    Good write-up. I absolutely love this website. Keep writing!

  • gamefly free trial
    May 30, 2019

    Does your website have a contact page? I’m having problems locating
    it but, I’d like to send you an email. I’ve got some creative ideas for your blog you might be interested in hearing.

    Either way, great site and I look forward to seeing it develop over

  • I used to be suggested this blog by way of my cousin. I am not certain whether this
    post is written by way of him as no one else recognize such distinct about my difficulty.

    You’re incredible! Thank you!

  • gamefly free trial
    May 31, 2019

    A fascinating discussion is worth comment. I do believe that you
    ought to publish more on this issue, it may not be a taboo subject
    but generally folks don’t talk about such subjects. To the next!
    Kind regards!!

  • gamefly free trial
    May 31, 2019

    Attractive component of content. I just stumbled upon your site
    and in accession capital to say that I acquire in fact loved account your blog posts.
    Any way I’ll be subscribing on your augment and even I achievement you get admission to constantly rapidly.

  • gamefly free trial
    June 1, 2019

    I feel this is among the so much vital information for me.
    And i am satisfied studying your article. However want to
    remark on some normal things, The website style is wonderful, the articles
    is in point of fact great : D. Excellent job,

  • gamefly free trial
    June 2, 2019

    Your mode of describing all in this post is genuinely fastidious, all be capable of simply know it, Thanks a lot.

  • gamefly free trial
    June 2, 2019

    What a material of un-ambiguity and preserveness of valuable experience about unexpected

  • gamefly free trial
    June 3, 2019

    This is my first time pay a visit at here and i am in fact impressed to read all at alone place.

  • gamefly free trial
    June 5, 2019

    Hello everyone, it’s my first visit at this website, and
    piece of writing is really fruitful in favor
    of me, keep up posting these types of articles.

  • gamefly free trial
    June 5, 2019

    Hi there! This article could not be written much better!
    Looking through this article reminds me of my previous
    roommate! He continually kept preaching about this.

    I most certainly will forward this post to him. Pretty sure he’ll have a very good read.
    I appreciate you for sharing!

  • gamefly free trial
    June 6, 2019

    Howdy! I simply want to offer you a huge thumbs up for the excellent information you
    have got here on this post. I will be coming back
    to your web site for more soon.

  • gamefly free trial
    June 7, 2019

    I love reading an article that will make men and women think.
    Also, thank you for permitting me to comment!

  • Thanks a bunch for sharing this with all of us you actually
    understand what you’re talking approximately!
    Bookmarked. Kindly also discuss with my site =).
    We will have a hyperlink trade contract among us

  • Thanks for sharing your thoughts on ps4 best games ever made 2019.


  • quest bars cheap
    June 15, 2019

    Currently it seems like Drupal is the preferred blogging platform available right now.

    (from what I’ve read) Is that what you’re using on your blog?

  • quest bars
    June 16, 2019

    magnificent submit, very informative. I wonder why the opposite experts of
    this sector do not notice this. You must continue your writing.

    I’m confident, you have a huge readers’ base

  • Hi there everyone, it’s my first pay a visit at this website, and
    piece of writing is genuinely fruitful in support of me, keep up posting these types of articles
    or reviews.

  • sem meaning
    July 4, 2019

    Parasite backlink SEO works well 🙂

  • Hello there! This blog post couldn’t be written any better!
    Reading through this article reminds me of my previous roommate!
    He continually kept talking about this. I will forward this information to him.
    Fairly certain he’ll have a great read. I appreciate you
    for sharing!

Post a Comment

You don't have permission to register