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Game Business - Mobile App User Interface

5 Steps For Making a Perfect Mobile App User Interface

5 Steps For Making a Perfect Mobile App User Interface

If you download a mobile game or an app, what is the deciding factor for you to keep using it? The most important thing you can feel while using an app is the feeling of comfort and security. If a mobile app user interface is well put together and designed, you’re going to like it more and more. Do you remember the last mobile game that you were addicted too? How was the interface? Why did you continue to open it on a daily basis?

For example, a game that I was addicted to recently was PUBG Mobile. Everything from the loading screen to the gameplay was perfect. The user interface is easy to use, it’s filled with useful information and you’re constantly getting new challenges.

To have the best mobile app user interface you need to think about the user. What are your users going to like? How are you going to ask for their feedback? And in what ways are you going to gain their trust? Today we’re going to answer everything you need.

Appealing Colors

Every color evokes a specific emotion. It’s a well known fact that marketers need to be really careful when they’re choosing colors for their advertising campaigns. The same works for apps and mobile games too. If you’re using multiple colors, you need to know how to connect them. Making them fun and interactive is something you should keep in mind.

For example, red is known as the color of power and it’s one of the most used marketing colors in the world. The only way you can go wrong with red is if you use it too much. On the other hand, we have yellow, a powerful color that is used to catch user attention. Combining red and yellow will mean that you’re confident in your abilities. But don’t stop with 2 colors, see which ones work the best for you. It’s how you’re going to represent your work and your creativity.

Game Business - Mobile App User Interface

Source: Buffer Blog

Geometric Shapes and Curves

Did you notice how most apps and mobile games have specific designs that are really interactive? Rather than using too much colors, different pictures or buttons, many developers are using simple geometric shapes. With these shapes you’re making the app more interactive. This is because users are focused on the features of your app. If you make these geometric shapes interesting, there’s a high chance they’re going to click on them.

Game Business - Mobile App User Interface

Source: Wired

Text and Font

We already mentioned how important colors are, but how important is the text you’re displaying? If you have a fun mobile game like Angry Birds, you’re going to use a fun font that’s suitable with the gaming experience. But if you have a calendar app, you’re going to use a font that’s serious and easily readable.

Choosing good fonts will leave an impact on user interests for your app. If they like it, they will engage with the app or the game you published. Combining your text and font with the geometric shapes and the colors we mentioned above can and will give you good results.

Game Business - Mobile App User Interface

Source: Creative Market

App Main Icon

If there’s a place where you need to be creative and unique, it’s the profile picture for your mobile app. This is the place where you’re visually describing your work. If users are scrolling through the app store, what’s going to make them stop and look at your picture? Have in mind that app icons are really small pictures and it’s definitely not easy to catch attention with them.

Do some research on how big brands are doing it and take some popular icons so you can start working. It goes without saying that you can’t be a copycat. If you have too much similarities with some popular brands, you’re just being unoriginal.

Game Business - Mobile App User Interface

Source: Gummicube

Easy To Use App

Besides everything we mentioned today, no one likes an app where you get lost using it. Simple interfaces with simple tutorials will keep users satisfied. You just need to make sure that they always know what’s the next step they need to take.

Finding the perfect balance between interactivity and simplicity is something you should keep in mind. Using everything you have in your power to do that will be worth a while.

Game Business - Mobile App User Interface

Source: Smart Meetings

Mobile App User Interface Success

Following the steps we mentioned, we hope you have success with building a perfect mobile app user interface. If you have something to add or an opinion for this post, we would kindly appreciate your feedback. We wish you good luck and success!

About The Author

Hi there, I'm Chris and I'm the editor-in-chief of Over the past 5 years, I've been perfecting my craft in mobile marketing & online media. My other passions are music, guitars, FPS games & tennis. At we're covering all you need to know about mobile game business!


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    December 19, 2018

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