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Game Business - In-App Ad Formats

Best In-App Ad Formats To Use in 2019

Best In-App Ad Formats To Use in 2019

First of all December has started and we’re almost at the end of 2018. In fact it was an incredible year for mobile apps and the popularity of apps will continue to grow. According to statista, by 2020, mobile apps are forecast to generate around 189 billion U.S. dollars in revenue. As of March 2017, there were 2.8 million available apps at Google Play Store and 2.2 million apps available in the Apple’s App Store, the two leading app stores in the world.

Initially as it’s important to develop an app or a mobile game, it’s also important to know how to promote it. We live in the digital age where it’s much easier to promote your work, even for free. We have social media platforms for free promotion and we have various online channels we can use on a daily basis. But how are you going to monetize your hard work you put into the app? What are the best in-app ad formats you’re able to use today? For this reason we’re going to go through some of them and help you out in your decision.

Best In-App Ad Formats 2019

Playable Ads

What is one of the best ways to catch users attention while advertising? Playable ads have quickly became one of the best ways to interact with your users. Imagine an average user is playing a mobile game, and suddenly he’s interrupted with an ad that he can’t skip. For the first 5-10 seconds he sees a simple tutorial, and the rest of the ad is playable. It’s highly interactive and there’s a high chance the advertiser will get an install.

Playable ads are an increasing trend among not only game developers but also among many highly appreciated brands. According to chartboost, playable ads are proven to increase conversion rates by 127%, increased CPM for Publishers and 26% increase in D7 retention.

That is, you should have a friendly message that invites people to play your game.  While making sure that your users are able to leave playable ads. Have in mind that playable ads are not for everyone and there will be people who will leave no matter what. If you’re interested in reading more about playable ads, we wrote a more detailed post a couple of months back.

Game Business - In-App Ad Formats

Source: keyapp

Native Ads

Native advertising is the use of paid ads that match the look, feel and function of the media format in which they appear. Many brands and advertisers love native advertising since it brings much higher click-through rates. The shareable nature of native advertising is one of the biggest value assets you can bring to your business. You might ask yourself from where would you get that value?

According to Shareaholic, 70% of people want to learn about products through content, rather than through traditional advertising. Furthermore, people view native ads 53% more often than banner ads.

Native ads are sometimes considered as hidden ads, but users are well aware of the fact they’re clicking on an ad. According to marketing land, Amazon is playing a major role in the growth of native ads outside of social media. Indeed, the report estimates that “non-social native will grow more than 80 percent this year to $8.71 billion.” Hence it also projects that native will grow faster than the total US display market and reach roughly $33 billion this year.

Game Business - In-App Ad Formats

Source: Media Marketing

Rewarded ads

It’s safe to say that when you’re watching an ad these days, you hope you’ll get something in return from it. Rewarded video ads are one of the best in-app ad formats you can use today.
According to shopkick, 46% of consumers identified rewarded video as their preferred method of mobile video advertising.

I mean it’s a good feeling when you watch an ad and then for watching it you get 1,000 coins. There are of course more things you can get rather than just coins. Extra lives, levels, points or various premium content is handed to you by developers. We predict that 2019 will be an amazing year for rewarded ads. They’re going to be used even more than this year and we believe they will have amazing results. We don’t see them going anytime soon.

According to Ironsrc, rewarded video ads can increase your app revenue by 20% to 40%. Out of all the mobile video ads, rewarded video ads eCPM is the highest for app developers – the average rewarded video eCPM varies between $10 to $50.

Game Business - In-App Ad Formats

Source: MEF

Furthermore if you’re interested in reading more about rewarded ads, we wrote a detailed article about it last month.
Either way if you agree or disagree with our list for best in-app ad formats be sure to comment down below and tell us your opinion! We highly appreciate your feedback.

About The Author

Hi there, my name is Kristian and I'm the editor-in-chief of Over the past 5 years, I've been perfecting my craft in mobile marketing & online media. My other passions are music, guitars, FPS games & tennis. At we're covering all you need to know about mobile game business!


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    December 21, 2018

    I like this post, enjoyed this one appreciate it for posting.

  • Zachery Brosnan
    December 25, 2018

    Very interesting info!Perfect just what I was looking for!

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    April 2, 2019

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    April 20, 2019

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