Latest Posts

Stay in Touch With Us

Follow us on social

Game Business - Holiday Marketing Tips

Holiday Marketing Tips for Mobile Games

Holiday Marketing Tips for Mobile Games

Holidays are perfect times for relaxing and enjoying free time. Most people don’t work on holidays so they have more time for trying out new things. What we mean by new things are new apps and mobile games. If you’re a game developer and holidays are coming in, it’s time to get creative!

During the holidays, most mobile games have limited offers with special discounts that can attract users to buy something. Most games even change the design of the whole game interface because users feel more comfortable playing. For example, Halloween was last week and most games at least added a few pumpkins, skeletons and ghosts in their interface.

According to Wordstream, one-third of shoppers report holiday weekend purchases were driven by promotions. Of course we can’t guarantee this statistic for mobile games too, but it makes sense that if you advertise your mobile game in the right time, it will show results.

Today we’re going to give you a couple of holiday marketing tips you should follow so you start increasing your download numbers!


Timing Is Everything

According to Apple, App Store customers around the world made apps and games a bigger part of their holiday season in 2017 than ever before, culminating in $300 million in purchases made on New Year’s Day 2018.


Let that number sink in for a while and start to think about your strategy for this year. If you’re mostly targeting English speaking countries, then you should be familiar with their holidays. For example upcoming holidays for United States are holidays like Thanksgiving and Black Friday. Creating special offers for those holidays in the right time can bring you some valuable downloads and loyal users.

Game Business - Holiday Marketing Tips

Source: 5ine

Keeping Track of Relevant Statistics

Seeing how much your engagement changes during the holidays will give you important statistics. Maybe you’re going to find your ideal audience or maybe you’re going to see what needs to be changed in your campaigns. If a lot of people download your mobile game during the holidays, they downloaded it because they have free time and they’re willing to test it.

Being one step ahead of them and encouraging them to play after the holidays is crucial. To be one step ahead of them is to make sure you know how they downloaded your game. This is done by In App Event Tracking.

Around holidays users tend to search for different things, whether they’re searching for presents or cake recipes. So we would definitely recommend that you optimize holiday keywords.

Many keywords are seasonal, so if you’re ranking well for your main keywords, you’ll pick up on a ton of extra free traffic. Holiday SEO takes time, so if you want to rank in December, you need to start as soon as possible. The results will come in approximately 6 months, sometimes it can take even more.

Game Business - Holiday Marketing Tips

Source: Business Reporter

Updated Game Interface

People love to play games that have regular updates. Not only because those updates fix bugs or crashes, but also because of visual updates. Imagine you’re playing Angry Birds and it’s Valentine’s Day. Most certainly there’s going to be new characters with bonus levels and a changed visual identity.

The same thing should be incorporated into your mobile game. For example let’s say you have a car racing game. If it’s Christmas, what things can you think of that would be appropriate to change? Well you could add sleigh bells with reindeers and Santa inside of them or just add festive decorations to your existing cars. If you have race tracks, you would be able to add snow pine trees around them while cars are racing.

There are endless options when it comes to updated game interfaces. You just need to be creative and have limits. By having limits we mean that you should not exaggerate details added to your game. It’s cool to update according to holidays, but it’s not cool that holidays take over your complete game.

Game Business - Holiday Marketing Tips


Holiday Marketing Tips Are Here For Free

As much as holiday marketing tips are all around the internet, we believe we provide value. We advise that you use holidays in your marketing strategies and that you use them wisely. If you advertise or update your game during the holidays make sure you know what you’re doing. Choose the right time, keep track of relevant statistics and make sure your visual identity is on point. Even the smallest details matter and one picture can attract a lot of downloads.

About The Author

Hi there, my name is Kristian and I'm the editor-in-chief of Over the past 5 years, I've been perfecting my craft in mobile marketing & online media. My other passions are music, guitars, FPS games & tennis. At we're covering all you need to know about mobile game business!


  • gamefly
    May 2, 2019

    I’m curious to find out what blog platform you have been using?
    I’m experiencing some small security problems with my latest website and I would like
    to find something more secure. Do you have any suggestions?

  • gamefly free trial
    May 3, 2019

    I pay a visit each day a few web sites and information sites to read
    articles, except this blog gives quality based writing.

  • gamefly
    May 4, 2019

    We’re a group of volunteers and starting a new scheme in our community.
    Your web site offered us with valuable information to work
    on. You’ve done a formidable job and our whole community will be thankful to you.

  • gamefly free trial
    May 4, 2019

    Hello would you mind letting me know which hosting company you’re
    utilizing? I’ve loaded your blog in 3 different web browsers and I must say
    this blog loads a lot faster then most. Can you recommend
    a good web hosting provider at a fair price? Thanks
    a lot, I appreciate it!

  • gamefly free trial
    May 6, 2019

    Hello There. I found your blog using msn. This is an extremely well written article.
    I’ll be sure to bookmark it and return to read more of your useful info.
    Thanks for the post. I will definitely comeback.

  • minecraft download
    May 7, 2019

    WOW just what I was looking for. Came here by searching for minecraft download pc

  • minecraft download pc
    May 8, 2019

    Hey there! I just want to give you a huge thumbs up for your excellent info you’ve got right here on this post.
    I’ll be returning to your site for more soon.

  • g
    May 11, 2019

    This is a topic that’s close to my heart… Best wishes!
    Where are your contact details though?

  • g
    May 13, 2019

    Thank you for the auspicious writeup. It in reality used
    to be a enjoyment account it. Glance complex
    to far introduced agreeable from you! By the way, how can we communicate?

  • Wow that was unusual. I just wrote an really long
    comment but after I clicked submit my comment didn’t appear.
    Grrrr… well I’m not writing all that over again. Anyways, just wanted to say wonderful blog!

  • Way cool! Some extremely valid points! I appreciate you penning this article and the rest of the site is also very

  • Terrific work! This is the kind of info that should be shared around
    the web. Disgrace on Google for now not positioning this publish higher!
    Come on over and consult with my web site . Thank you =)

  • I have read so many articles or reviews about the blogger lovers however this article
    is actually a good piece of writing, keep it up.

  • gamefly free trial
    May 26, 2019

    Hello, yes this article is truly fastidious and I have learned lot of things from it about blogging.

  • gamefly free trial
    May 29, 2019

    Spot on with this write-up, I honestly feel this site needs
    a lot more attention. I’ll probably be returning to read through more, thanks for the advice!

  • gamefly free trial
    May 29, 2019

    It’s in point of fact a great and useful piece of information. I’m satisfied that
    you shared this helpful info with us. Please keep us informed like this.
    Thanks for sharing.

  • gamefly free trial
    May 30, 2019

    I think the admin of this web site is really working hard in favor of
    his web site, for the reason that here every data is quality based information.

  • gamefly free trial
    May 31, 2019

    Hi there to all, the contents existing at this web site are genuinely amazing for people experience, well,
    keep up the good work fellows.

  • gamefly free trial
    June 1, 2019

    Hiya very cool website!! Man .. Excellent .. Amazing ..

    I’ll bookmark your blog and take the feeds additionally?

    I am glad to seek out numerous useful information right here in the put up, we need develop extra
    techniques on this regard, thank you for sharing. .
    . . . .

  • gamefly free trial
    June 2, 2019

    It’s remarkable to pay a quick visit this site and reading the views of all mates concerning this piece of writing, while I am
    also eager of getting knowledge.

  • gamefly free trial
    June 3, 2019

    You actually make it seem really easy with your presentation however I to find this matter to be actually something that
    I believe I’d by no means understand. It sort of
    feels too complicated and very wide for me. I
    am taking a look ahead on your next submit, I will try to get the dangle of it!

  • gamefly free trial
    June 3, 2019

    Do you have a spam issue on this blog; I also am
    a blogger, and I was wondering your situation; we have created some nice procedures and we are looking to
    trade solutions with others, please shoot me an e-mail if interested.

  • gamefly free trial
    June 3, 2019

    What’s up to all, how is the whole thing, I think every one is getting more from this web
    site, and your views are good for new visitors.

  • gamefly free trial
    June 4, 2019

    Hi there everybody, here every one is sharing these knowledge, thus it’s good to read this blog,
    and I used to pay a visit this blog all the time.

  • gamefly free trial
    June 5, 2019

    Have you ever considered publishing an e-book or guest authoring on other websites?
    I have a blog based on the same topics you discuss and would really like to have you share some
    stories/information. I know my readers would appreciate your work.
    If you are even remotely interested, feel free to shoot me an e-mail.

  • gamefly free trial
    June 7, 2019

    Hello, i believe that i saw you visited my site thus i came to
    return the prefer?.I am attempting to in finding issues to enhance my site!I assume its good enough to make use
    of a few of your concepts!!

  • gamefly free trial
    June 7, 2019

    What’s up friends, its impressive article about educationand entirely
    explained, keep it up all the time.

  • vysor pro
    June 8, 2019

    Respect to website author , some wonderful entropy.

  • quest bars
    June 16, 2019

    Wow that was strange. I just wrote an incredibly long comment but after I clicked submit my comment didn’t appear.
    Grrrr… well I’m not writing all that over again. Anyhow, just wanted to say great

  • quest bars cheap
    June 17, 2019

    For the reason that the admin of this web site is working, no uncertainty very
    rapidly it will be famous, due to its feature contents.

    June 17, 2019

    I am sure this piece of writing has touched all the internet people, its really really fastidious post on building up new web site.

  • My partner and I stumbled over here coming from a different page and thought I might as well check things out.
    I like what I see so i am just following
    you. Look forward to finding out about your web page for a second time.

  • types of seo
    July 3, 2019

    Parasite backlink SEO works well 🙂

  • seo google
    July 4, 2019

    Parasite backlink SEO works well 🙂

  • quest bars
    July 10, 2019

    Keep on working, great job!

  • Spot on with this write-up, I seriously feel
    this website needs much more attention. I’ll probably be back again to read through more, thanks for the information!

  • I am not sure where you are getting your info, but great topic.
    I needs to spend some time learning more or understanding more.
    Thanks for excellent information I was looking for this information for my mission.

  • Hello there, I found your site by the use of
    Google at the same time as searching for a related subject, your
    site came up, it appears good. I have bookmarked it in my google bookmarks.

    Hello there, just turned into alert to your weblog via
    Google, and located that it’s really informative.
    I am gonna be careful for brussels. I will be grateful should you
    continue this in future. Numerous other people will be benefited from your writing.

  • Appreciating the time and effort you put into your website
    and detailed information you offer. It’s good to come across a blog
    every once in a while that isn’t the same old rehashed information. Fantastic read!
    I’ve saved your site and I’m including your RSS feeds to my Google

  • natalielise
    July 22, 2019

    First off I would like to say great blog! I had a quick question that
    I’d like to ask if you do not mind. I was curious to know how
    you center yourself and clear your thoughts before writing.
    I’ve had a tough time clearing my mind in getting my ideas out.
    I do take pleasure in writing however it just seems like the first 10 to 15 minutes are generally wasted just trying to
    figure out how to begin. Any recommendations or hints? Many thanks!
    plenty of fish natalielise

  • jailbreak dragonvale
    July 23, 2019

    Enjoyed examining this, very good stuff, thanks .

  • These are truly fantastic ideas in concerning blogging.
    You have touched some pleasant things here. Any way keep up wrinting.

  • Excellent goods from you, man. I’ve understand your stuff previous to and
    you are just extremely excellent. I really like what you have acquired here,
    really like what you are saying and the way in which you say it.
    You make it entertaining and you still care for to keep it smart.
    I can not wait to read much more from you. This is actually a
    wonderful website.

  • plenty of fish
    July 30, 2019

    Thank you for sharing your info. I truly appreciate your efforts and I will be waiting for your next post thanks once

  • plenty of fish
    July 31, 2019

    It is appropriate time to make some plans for the long run and
    it is time to be happy. I’ve learn this submit and if I may just I want to suggest
    you some fascinating things or tips. Perhaps you could write subsequent articles referring to this article.
    I want to read even more issues about it!

  • dating site
    July 31, 2019

    I read this article fully on the topic of the difference of
    most recent and previous technologies, it’s remarkable article.

  • dating site
    July 31, 2019

    After I originally commented I seem to have clicked on the -Notify me when new comments
    are added- checkbox and from now on each time a comment is added I recieve four emails
    with the exact same comment. Perhaps there is a way you
    are able to remove me from that service? Cheers!

  • Good post. I learn something totally new and challenging
    on sites I stumbleupon everyday. It will always be interesting to read through articles from other authors and practice something from their sites.
    natalielise plenty of fish

  • I loved as much as you will receive carried out right here.
    The sketch is tasteful, your authored subject matter stylish.
    nonetheless, you command get got an impatience over that you wish be delivering the following.
    unwell unquestionably come further formerly again as exactly the same nearly very often inside
    case you shield this hike. natalielise pof

  • plenty of fish dating site
    August 13, 2019

    It’s amazing for me to have a web site, which is useful designed
    for my experience. thanks admin

  • plenty of fish dating site
    August 14, 2019

    hello!,I love your writing so much! percentage we keep up a correspondence
    more approximately your article on AOL? I need an expert in this area to resolve my problem.
    May be that’s you! Having a look ahead to see you.

  • minecraft games
    August 18, 2019

    What’s up to all, how is all, I think every one is
    getting more from this site, and your views are nice in support of new visitors.

  • descargar facebook
    August 18, 2019

    hello there and thank you for your info – I’ve
    definitely picked up anything new from right here.
    I did however expertise a few technical issues using this site, as I experienced to reload the
    web site many times previous to I could get it to load
    correctly. I had been wondering if your hosting is OK?
    Not that I’m complaining, but sluggish loading instances times will very frequently
    affect your placement in google and can damage your high quality score if advertising and marketing with Adwords.
    Anyway I’m adding this RSS to my email and can look out for much more of your respective fascinating content.
    Make sure you update this again very soon.

  • quest bars cheap
    August 24, 2019

    Howdy, i read your blog occasionally and i own a similar one and i was just wondering
    if you get a lot of spam responses? If so how do you protect against it, any plugin or anything you can recommend?
    I get so much lately it’s driving me insane
    so any support is very much appreciated.

  • quest bars cheap
    August 24, 2019

    Howdy! I know this is sort of off-topic but I had to ask.
    Does running a well-established website such as yours take
    a lot of work? I’m brand new to operating a blog however I do write in my journal on a
    daily basis. I’d like to start a blog so I can easily share my own experience and feelings online.
    Please let me know if you have any recommendations or tips for new aspiring blog owners.

  • quest bars cheap
    August 24, 2019

    I really like your blog.. very nice colors & theme. Did you create this website yourself or did you hire someone to do it for you?

    Plz answer back as I’m looking to construct my own blog and would like to know where u got this from.


  • minecraft games
    September 2, 2019

    I’d like to thank you for the efforts you have put in writing this blog.
    I am hoping to view the same high-grade content by you later on as well.
    In fact, your creative writing abilities has encouraged me
    to get my own blog now 😉

  • minecraft games
    September 4, 2019

    Hello to every , for the reason that I am truly keen of reading this web site’s
    post to be updated on a regular basis. It carries pleasant stuff.

  • minecraft games
    September 5, 2019

    I’ve learn several excellent stuff here. Definitely value
    bookmarking for revisiting. I surprise how so much
    attempt you put to make this sort of fantastic informative website.

  • buy xanax 3mg no prescription
    September 5, 2019

    This is really interesting, You are a very skilled blogger.
    I’ve joined your feed and look forward to seeking more
    of your magnificent post. Also, I’ve shared
    your site in my social networks!

  • quest bars cheap
    September 7, 2019

    Hi there would you mind stating which blog platform you’re working with?
    I’m going to start my own blog in the near future but I’m having a difficult time choosing between BlogEngine/Wordpress/B2evolution and Drupal.

    The reason I ask is because your design seems different then most blogs
    and I’m looking for something completely unique.
    P.S Sorry for getting off-topic but I had to ask!

  • quest bars cheap
    September 7, 2019

    Pretty section of content. I just stumbled upon your web site and in accession capital to
    assert that I get actually enjoyed account your blog posts.
    Anyway I will be subscribing to your augment and even I achievement you access consistently fast.

  • quest bars cheap
    September 8, 2019

    Hi there! I just wish to offer you a huge thumbs up for the great info you
    have right here on this post. I’ll be returning to your website for more soon.

  • quest bars cheap
    September 8, 2019

    Attractive section of content. I just stumbled upon your blog and
    in accession capital to assert that I acquire in fact enjoyed account your blog posts.
    Any way I will be subscribing to your feeds and even I achievement you access consistently quickly.

  • minecraft games
    September 16, 2019

    Simply want to say your article is as amazing. The clarity in your post is just cool and i could assume you’re an expert on this subject.
    Well with your permission allow me to grab your RSS feed to keep updated with forthcoming post.
    Thanks a million and please carry on the rewarding work.

  • minecraft games
    September 16, 2019

    Hi fantastic blog! Does running a blog such as this take a great deal of work?
    I’ve absolutely no understanding of coding however I had been hoping to start
    my own blog in the near future. Anyway, if you have any ideas
    or tips for new blog owners please share. I understand this is off topic but I simply needed to ask.
    Thank you!

  • minecraft games
    September 18, 2019

    Have you ever considered about including a little bit more than just
    your articles? I mean, what you say is important and all.
    But think of if you added some great visuals or video clips to give your posts more, “pop”!
    Your content is excellent but with images and video clips, this blog could certainly be one of the
    very best in its niche. Amazing blog!

Post a Comment

You don't have permission to register