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Game Business - User Trust

How To Develop User Trust For Your Mobile Game

How To Develop User Trust For Your Mobile Game

With millions of other apps that are currently on the market, how is your mobile game going to stand out? How to develop user trust for your mobile game? It’s a lot harder than you might think. Developing user trust takes time since they’re downloading your game to have fun and play it for free. But when you manage to develop that trust, their gaming experience can become much more.

Loyal gamers stay because you made them feel comfortable. They’re trusting you with their personal information and they’re spending time playing your game.

However there is a threat in this new mobile-centric world, and it comes in the constantly evolving shape of cyber-attackers. Hackers are able to get your financial details, social network logins and mobile network account details.

According to a gemalto survey, 70% users of would want to use digital identity documents on their smartphone, such as passport or national ID card, if they knew all apps on their phones were 100% protected.

So, how are you going to build a trusting relationship with your user base? How are you going to make them feel safe? How are you going to keep them safe? Let’s give you some valuable tips.

App Store Ratings and Reviews

What’s the most important thing you check when you’re searching for a new mobile game to play? Besides the description and the promo video, ratings and reviews are extremely important. The more reviews you have, the better the chance is for users downloading your game.

These days it’s hard to get honest reviews that will leave an impact on your game. That is because there are a lot of apps and mobile games with fake reviews. There are mostly two types of fake reviews. The ones you use for your game where there a lot of 5 star ratings. And then there are negative ratings that you use for your competitors.

We definitely wouldn’t recommend that you buy fake reviews since they’re not the actual representation of your game. If you have a trusting user base who left honest opinions about your game, then you can be happy with the feedback you received. And the most popular way of asking feedback from users is during their gameplay. It’s mostly in a form of a pop up window that opens up frequently until you leave a rating. Some games even offer premium content if you leave a rating and a review.

If you’re interested in improving your ASO through ratings and reviews, we got you covered.

Game Business - User Trust

Source: Medium

Responding To The Good and The Bad

How would you react if a user left a 1 star rating on your mobile game because it crashed during gameplay? You need to prepare for positive and negative comments, and of course respond to all of them. If a user is unhappy because the game is crashing, make sure you respond that you’re working on fixing that. And when you respond that you’re working on a fix, you better be sure you are working on that. There’s nothing worse than leaving promising comments and then not doing anything.

There are a lot of more things besides crashes that users might mention negatively. There’s a possibility someone will not like the gameplay, or user interface, or even the design. Just make sure that you show more dedication to negative comments. Negative comments are your fuel for fixing and improving your game, and there’s no need for taking them personally.

Game Business - User Trust

Source: Adotas

Respect Users Privacy

It happened too many times that I wanted to play a mobile game but when I clicked on the install button, I gave up. Why did I give up? Because of this pop up screen: “This game requires permission to your contacts, camera, photo gallery, GPS and location, full network access, your calendar events” and so on. If someone wants to play a mobile game, there’s a high chance they don’t want to share valuable data and pretty much their whole life. 

Some games are not even playable if you don’t provide certain permissions and that’s okay. For example PokemonGo isn’t playable if you don’t share your GPS and location. And there are millions and millions of people who downloaded it and played it. But if you have a car racing game, you don’t need to ask for everything that we mentioned above. Ask for information that users will gladly give away. But if in the end you’re asking for a lot of user information, make sure that you explain why you need it. There shouldn’t be any secrets between you and your users.

Game Business - User Trust

Source: Irish Times

Show That You Care About User Trust

Finally, when you have a healthy user trust base for you mobile game, you need to focus on them. The way you should focus on them is to keep them satisfied. And the way to do that is to reward them for being loyal. If you reward users that already trust you, they’re quickly going to become your promotion channels.

About The Author

Hi there, my name is Kristian and I'm the editor-in-chief of GameBusiness.net. Over the past 5 years, I've been perfecting my craft in mobile marketing & online media. My other passions are music, guitars, FPS games & tennis. At GameBusiness.net we're covering all you need to know about mobile game business!

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