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New mobile game developers struggle with getting their app on the market and increasing their in-app advertising revenue. If your game doesn’t make money, you will not have the resources to continue with your business. There are a lot of

One of the most popular mobile ad formats out there are interstitial ads. They are commonly used because of their high impression rate for increasing revenue and downloads.   They're typically displayed at natural transition points in the flow of an app,

What monetization methods for free apps work the best in 2018? The truth is that over 90% of games on App Store or Google Play become “zombie” games. They’re technically alive, but effectively dead. They have no active users, nobody searches

Trends in the mobile game industry aren't the same as they once were and we can thank casual games for that. They continue to dominate the app store’s charts with more and more downloads in this genre, but what makes

Retention rate is one of the metrics that gives you an insight for your game performance and user experience. It’s one of the most important metrics to track in games and apps. Retention defines the percentage of users that return. It’s

In a world of a digital marketing, metrics play an important part in tracking cost-effectiveness in add campaigns. The topic of this article is cost per install (CPI) and how it's used to calculate profitability regarding user acquisition. To start we'll

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