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Game Business - Augmented Reality

Augmented Reality Is Changing The Mobile App Industry

Augmented Reality Is Changing The Mobile App Industry

Augmented reality (AR) is an interactive experience of a real-world environment. Objects resided in the real-world are “augmented” by computer-generated perceptual information. Sometimes across multiple sensory modalities, including visual, auditory and many more. 

What mobile game crosses your mind when we mention augmented reality? About 2 years ago there was a game that had one of the biggest releases in mobile game history. Yes we’re talking about Pokemon Go and how it changed the complete mobile game industry. The game was a massive success and it’s still played worldwide. According to businessofapps, by August 2017, the game had 100 million downloads and a revenue of $268 million. Everyone went outside to catch Pokemon and a lot of people were connecting because of the game.

Today we’re going to talk about augmented reality and why it’s going to change the world. Benefits of augmented reality will not only affect mobile games, but the whole app industry as well. If you agree or disagree with our mentioned opinions, we would appreciate your feedback!

Brand Awareness

According to marketresearch, augmented reality (AR) marketing takes the reins from virtual reality platforms to create a new, interactive consumer experience. It is so popular right now, its growth is expected to reach $117.4 billion by 2022.

Because of this popularity, many companies are using augmented reality in their marketing strategies. This type of promotion is the future since the visuals of ads are highlighted in a more presentable way. Imagine what will people think when they see you’re incorporating the future into your ads. They’ll be impressed and they’ll remember your brand just because you’re using something innovative.

Game Business - Augmented Reality

Source: Fifteen Design

Easy Access And Interactive Nature

The modern world is a digital world: according to wearesocial, there are almost 3.8 billion active internet users globally. Just imagine how many people you can reach if your advertising campaign is accessible and interactive.

Augmented reality makes your life easier and more interesting. We’re able to complete activities in a simpler way. With AR we’re able to design, educate ourselves and have an awesome gaming experience. Unlike advertising images or banners, augmented reality provides an emotional connection with users. This is why they’re more effective and recommended for usage.

Imagine that you need new shoes and going to a shoe store is something that you hate to do. Trying dozens and dozens of shoes in the store and sometimes not even deciding to buy something after hours of searching. With AR there’s an opportunity to try out various items such as shoes, clothing, jewelry and so on. You’re making your life easier and you’re saving time.

Game Business - Augmented Reality

Source: Marxent

Augmented Reality Personalization

According to Frost & Sullivan, by 2020, customer experience will overtake price and product as the key brand differentiator. Adapting to your customers with augmented reality is definitely easier than everything people used in the past. Since we’re living in a digital marketing era, advertisers are in need of creativity more than ever. It’s necessary that you’re not using something that is boring and seen before.

Let’s take IKEA for example, in 2013 they implemented augmented reality in their app for furniture pieces. You would be able to scan a room and add different furniture pieces to see if furniture would fit well with the rest of the room. How amazing is that you’re able to place something from their catalogue into your real-life environment? And all it takes is a couple of clicks and seconds to scan…

Game Business - Augmented Reality

Source: The Spaces

The Future Is Here

Imagine that you’re able to put on a VR headset and then visit a store where you’re planning to buy a hoodie? An example of augmented reality of shopping like this one already exists. But it’s still in the works and we’re expecting to see it in full form in the next couple of years. It’s unbelievable to even think that this option will be implemented in our daily routines. And the future is even closer than we think. Instead of going shopping and waiting in lines we’re going to be able to put on a VR headset and have a shopping spree.

Game Business - Augmented Reality

Source: gearbrain

“Together, virtual reality and augmented reality are a business machine,” says YouVisit’s Meyer. “They allow people to explore products and places, determine how these items work within their lives and, eventually, they’ll allow customers to take the next step and complete transactions.”

We hope that we provided valuable information today. In the near future we’re going to write more about augmented reality and how it’s going to change the world. In the meantime we wish you good luck with your games and apps!

About The Author

Hi there, my name is Kristian and I'm the editor-in-chief of GameBusiness.net. Over the past 5 years, I've been perfecting my craft in mobile marketing & online media. My other passions are music, guitars, FPS games & tennis. At GameBusiness.net we're covering all you need to know about mobile game business!

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