Why ASO Depends on Reviews and Ratings
Why ASO Depends on Reviews and Ratings
In couple of our previous posts we mentioned and explained the importance of ASO ( App Store Optimization). We also made a post where we listed some tools you can use if you want to optimize your mobile game/app.
As you probably already know, good ASO leads your mobile game to the top of the charts. It increases the chance of users finding your game and it increases the chance of your game going viral. If you’re a game developer, it’s crucial that you know the importance of ASO and how it’s able to impact your business.
Today, we’re here to explain the importance of ASO reviews and ratings you receive through the app store your game is published on. Reviews and ratings are key components for improving your ASO and here’s what we think.
User Feedback – Comments and Ratings
Online ratings have drastically changed our buying decisions. Imagine you’re buying something from Amazon or eBay. Are you going to buy the first thing you see on the list or are you going to scroll through the page and look at ratings? Everything you see on the internet has reviews and ratings. If you want to travel somewhere, there are ratings, if you want to eat at a restaurant, there are ratings, and the list goes on and on.
According to Bryancaplan, 97% of consumers read online reviews before making a buying decision in 2017. This number alone means that your ratings and reviews will define your mobile game.
Try to remember if you downloaded any apps that had a 3.0 rating on any app store. It’s highly unlikely that you did since those games/apps are not even on the homepage. Over 63% of consumers trust businesses with overall ratings of 4.0 or 4.5 out of 5 stars. So if you developed a mobile game, you better try your best to reach that rating.
Encouraging your users to leave comments and ratings should be included inside your mobile game. It goes without saying that you should push that notification from time to time, not too often. The key point in prompting the user to rate your app is in doing it at the right time. The right time it means after certain accomplishments in your app as passing a level, winning a prize. In this way you are more likely to contact a happy user that will leave a rating.
Being Competitive In a Huge App Market
How to be one step ahead of other game developers that are also trying to get good reviews and ratings? When we open app stores, the only thing we see is the app’s name, the app’s cover picture and the average rating. These 3 things will decide if a potential user even opens your app to see the description of it.
If you have good social proof, you’re already one step ahead. It makes your game competitive and unique. Have in mind that lots of mobile games don’t even have 1 review, so making sure you have at least 30-40 reviews before your game blows up will be enough.
Also it’s important to note that reviews and ratings don’t only impact downloads. They impact the app itself since a lot of people write comments about bugs and crashes. They actually let you know what’s wrong with your mobile game.
We already wrote on our blog that it’s important to find beta testers. And if you’re struggling to find some, here are 5 places where you can find them.
Good ASO Reviews Don’t Come Overnight
When your game is launched and tested, don’t be afraid to receive mixed comments. There will be users who won’t like your game no matter how hard you try. But making sure those negative comments actually give value to your mobile game is crucial. Positive comments and 5 star ratings are always welcome and you will receive them as well. But having mixed comments only means that you have space to improve and make your mobile game better.
Perfect games with 5.0 ratings are hard to find and as much as you should chase that rating, it’s not that easy to reach. Props to you if you manage to do it, it means you’re doing a lot of things right.
As we already mentioned, ASO depends on reviews and ratings and you should really care about them. Respond to your users, make sure they feel comfortable playing your game, and they will feel comfortable with leaving a rating or a comment.