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Game Business - App Promo Videos

Why App Promo Videos Dominate The Internet

Why App Promo Videos Dominate The Internet

In today’s world we’re dependent on social media platforms and mobile phones. We developed a disorder where we’re checking our phones every couple of minutes and seeing what’s new on our news feed or what our friends are doing.

Just imagine scrolling through Facebook news feed. How many videos do you see whether they’re from brands or just fan pages? We would assume the answer is a lot. Video marketing has taken over the internet by storm and it’s one of the best ways to advertise your apps or games.

According to the Aberdeen group, video marketers get 66% more qualified leads per year and achieve a 54% increase in brand awareness.

These numbers alone prove that app promo videos are the most beneficial marketing tools you can use. But numbers don’t mean a thing if you can’t make a good video. This is why  today we’re going to cover basic steps of making an awesome app promo video.

Tell Your Story in 30 Seconds

Not only are app promo videos popular because they’re effective, they’re popular because they can tell a story. In just a couple of seconds, you’re able to make a tutorial for your app and in the next couple of seconds users are able to see your gameplay or interface. Isn’t that amazing?

According to Hubspot, 45% of people watch an hour or more of video per day. Having that in mind, how are you going to fit into an average hour of video watching? What’s going to be so special about your promo video? The best thing you can do is to be yourself, it might sound cheesy but it’s true. People love honest stories with background information. And having that in mind while making your video should help you out. If you’re not confident in your video making skills, hire a professional to do it with your guidelines.

Game Business - App Promo Videos

Source: Mum Central

Your App Promo Videos Can Be Played

In one of our previous articles we mentioned the importance of playable ads in the app industry. These especially connect to mobile games since they’re interactive and fun.

In multiple occasions I’ve played a mobile game where there’s a reward if you watch a 30 second video ad that you can’t skip. Most of those videos were playable ads where you can interact or at least play the tutorial for the game. Since you need to wait 30 seconds so you can get the reward in your current game, it’s better to spend those 30 seconds playing something than just watching a regular video.

According to mobilemarketer, advertisers are paying more attention to playables, with 46% saying that’s the opportunity they’re most excited about for 2019.

Game Business - App Promo Videos

Source: Chartboost

Make Your Tutorials Easy and Interactive

Let’s imagine you developed a new mobile game. Your game theme is inspired by Candy Crush and you’re the new hot puzzle game on the charts. In the first 10 seconds of your video it is mandatory that you explain how your game works. Make it interactive and make your users play it before they even download it.  

In my personal experience, the only games I download are the games that I get to play before downloading. I barely scroll through the app store and look for new games. This is why your promo videos should have easy tutorials.

Game Business - App Promo Videos

Source: Game Patterns

Videos Go Viral

If you invested a lot of time into making your video, there’s going to be a lot of people who will share your work. There’s a reason why a lot of videos go viral, they’re shared on social media platforms and recommended to friends.

According to SmallBizTrends, by 2019, global consumer Internet video traffic will account for 80% of all consumer Internet traffic. Imagine that in a couple of years we’re going to have 80% of content on the internet that’s video related? It’s a mind blowing fact and you should seriously think about jumping the video bandwagon.

Have you ever noticed that the most popular ads are more like mini movies, rather than commercials? This is because they tell a certain story and they connect with emotions. Are you able to do that in 30 seconds? Challenge yourself and your development team!

Game Business - App Promo Videos

Source: business2community

App promo videos dominate the internet for a good reason. They’re easy to watch, fun, interactive and addictive. How many times have you ended up watching videos on YouTube for countless hours? There’s no need to answer that because we know the answer is too many times. Good luck making your app promo videos and we hope that this article helped.

About The Author

Hi there, my name is Kristian and I'm the editor-in-chief of GameBusiness.net. Over the past 5 years, I've been perfecting my craft in mobile marketing & online media. My other passions are music, guitars, FPS games & tennis. At GameBusiness.net we're covering all you need to know about mobile game business!

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