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Game Business - App Advertising

5 Ways of Increasing In-App Advertising Revenue

New mobile game developers struggle with getting their app on the market and increasing their in-app advertising revenue. If your game doesn’t make money, you will not have the resources to continue with your business.

There are a lot of factors that will impact your decisions as you’re developing mobile games. When your game is finished with development, there are also marketing and app advertising strategies you need to take care of.

At this point the majority of businesses have caught up with the mobile revolution and have been investing in app advertising on mobile devices.

To quote Eric Schmidt: “Mobile will ultimately be the way you provision most of your services. The way I like to put it is, the answer should always be mobile first. You should always put your best team and your best app on your mobile app.”

In this article we’re going to give you a few tips on how to gain increased revenue by testing out different things.

Try Using Interstitial Ads

One of the most popular mobile ad formats out there are the interstitial ads. They are commonly used to increase revenue and downloads due to their high impression rate.

Rather than some other ad types, interstitial video ads can deliver higher eCPM rates. This is because they occur within the app and they take up the entire screen, meaning advertisers will pay more.

According to Ironsrc, with the right implementation, and using playable and video interstitials, developers can reach $10-$20 eCPMs in tier 1 countries. The average eCPM for interstitial ads range from $4-$6.

To read more about interstitial ads and their importance click here.

Playable Ads

While regular interstitial ads are proven to be effective, they don’t guarantee results. There are plenty ways of other ways to interact with your users through promotional content. Playable interstitial ads are one of those ways.

 

According to a survey by AdColony, 46% of leading app developers they asked (of which most are in the gaming industry) said this format has their full attention in the year ahead. This is double the share playable ads got last year (25%).

Game Business - App Advertising

Source: AdColony (statista charts)

Advertisement Partnerships

There’s a good chance your favorite products are the result of two separate brands working together. Co-branding is an effective way for boosting awareness, downloads and breaking into new markets.

Advertisements partnerships are only successful if you manage to pull of a win-win situation for everyone participating. The audience you get through co-branding will definitely increase your revenue if you manage to make a creative masterpiece.

For example, 2 years ago GoPro and RedBull announced their partnership on content production, cross-promotion and product innovation.

GoPro’s product and brand now has access to more than 1800 Red Bull events across more than 100 countries. How awesome is that?  

Game Business - App Advertising

Source: SportTechie

Content Marketing

Since we already mentioned co-branding, there’s an important statistic you should know about. According to Content Marketing Institute 91% of B2B marketers use content marketing to promote brand awareness.

 

Also according to experiencedynamics 60% of consumers feel more positive about a brand after reading content from it.

 

Over the last couple of years, blogs have proven to be a great tool for app advertising. Understanding that it’s good to inform people about your mobile game even before you drive them to the app store is crucial.

 

It’s not a secret that the majority of people don’t like clicking on ads, but do they like clicking on articles? YES!


Once your potential users read about your game and actually understand the potential that you have, then it’s your time to shine.

Of course, content marketing doesn’t guarantee outstanding results, but it brings more revenue potential in the long run.

Game Business - App Advertising

Source: NewsCred

Keeping Track of Mobile Game Metrics

Daily analytics of your mobile game metrics can sometimes feel complicated. There are so many numbers you need to keep track of and think about.

Just because something is complicated, doesn’t mean you should ignore it. Keeping track of those metrics brings you realistic results and insights on how your mobile game is progressing.

Measuring your success only by looking at the number of downloads you have isn’t simply enough.

Fortunately, we’re here to help you out, and most importantly give you 11 Mobile Game Metrics That You Need To Follow As A Developer

Game Business - App Advertising

Relationship With Users

Bombarding your users with ads can give you short-term revenue results, but it will backfire in the long run. Increasing your revenue while attracting new users is the only thing you need to think about.

Building a relationship with your users comes with trust. By understanding the difference between capabilities and demands, ads for games can be designed to fit any target audience.

How to turn your players into avid fans and how to challenge them?

Good answer for that comes from John Hopson, a Senior User Research Manager from Blizzard Entertainment: “Players returning to Hearthstone after a break often still think of themselves as experts, so a traditional hand holding tutorial could be seen as oversimplified and insulting. Instead, we offer a set of quick pop-ups to let them know what’s changed and a couple of unique daily quests to guide them back into the flow of the game.”

 

In-App Advertising Success?

When you’re finished reading this, there’s a high chance you already have in mind what to do next with your mobile game. The things covered in this post can only boost your confidence in getting your results to improve. Test out many ad formats, write content, interact with your users and get revenue!

About The Author

Hi there, my name is Kristian and I'm the editor-in-chief of GameBusiness.net. Over the past 5 years, I've been perfecting my craft in mobile marketing & online media. My other passions are music, guitars, FPS games & tennis. At GameBusiness.net we're covering all you need to know about mobile game business!

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