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5 Useful Tips for Promoting Paid Mobile Games

5 Useful Tips for Promoting Paid Mobile Games

When you’ve finished with developing your mobile game, it’s time to choose whether your game should be free or not. These days, free mobile games dominate the market because it’s easier to get more downloads.

According to TechCrunch, 90% of apps on the market are free. The number of downloads for paid apps are decreasing as we speak. Don’t let this number discourage you if you want to make paid mobile games.

Paid apps usually bring loyal users and more average revenue per download. For example if you have a large user base that paid 0.99$ for your app, then this model can work in your favor. Many developers think that if they have a free game, they’re going to monetize through in-app purchases. It might sound easy that you can create premium paid content, but it’s not easy to convince your users to actually pay for it.

What’s the secret behind convincing users to pay before they even start playing? Well we’re going to help you out today and give you some useful tips for promoting paid mobile games.


Someone Needs To Test Your Game

How are you going to charge for your game if you don’t know the true value of it? There’s a reason why beta testers exist and why their feedback is so valuable. Getting at least 300-400 people to download and play your game is crucial before you recognize the real value of your game. This might lead you to a question, where to find beta testers? We got you covered with 5 places to find beta testers.

Game Business - Paid Mobile Games

Source: UserVoice Blog

App Store Optimization Reviews and Ratings

Let’s say you have a desire to play a new mobile game and you’re scrolling through the app store. What drives you to click on a picture? Why are you reading the description? The first thing you notice is the rating of the game and how it looks. If a mobile game has an appealing cover photo/video and it has 5.0 rating there’s a high chance you’ll download it.

Reviews and ratings are extremely important for social proof and you can also get them from beta testers. They are the trigger users need before they click on the download button.

Recently, we wrote a detailed post why ASO depends on reviews and ratings. It might help you out if you’re new to ASO.

Game Business - Paid Mobile Games

Source: MakeUseOf

Free Trial?

It’s not that easy to motivate your users to pay for your game. Even if you have a promotional video, gameplay is what matters. If you decide to make your app free for a limited time, it’s really important that you make your intentions clear.

For example, first 500 users will get to play your game for free, and after 500 downloads your game will cost 0.99$. If you don’t feel comfortable with limiting your users to a certain number, you can give free access to everyone who decides to download your game in the first couple of weeks. This way you’re giving everyone the opportunity to play for free without limitations.

Game Business - Paid Mobile Games

Source: Mashable

Social Networks

Social networking might sound like a no-brainer, but a lot of developers forget about this. If you don’t use social media, your paid mobile games will not reach their true potential.

Imagine how simple it is to publish your game inside a Facebook group? You’re getting free beta testers and valuable feedback at the same time. Also, how simple it is to publish a tweet for your mobile game and add a couple of hashtags?

Developing a social media strategy where you publish on a daily basis is the way to go. It’s simple, practical and time efficient. There’s no need to publish daily on all social media platforms. On Monday you can post a funny game developing meme on Facebook, on Wednesday you can post an article on Twitter with a couple of related hashtags and on Friday you can post a motivational quote on Instagram.

Game Business - Paid Mobile Games

Source: Nestify

Mobile Game Website

As much as you possibly think this step isn’t necessary, it is. Making a cool website with a couple of articles of how your game is created means a lot. Specially if you have a unique story with personal information of how it was created.

Also if your game development team has created multiple games, show them! If potential users came on your website to download one game, maybe they’ll like the other ones too.

It’s also recommended that you introduce your working team to your audience. For example in the section “About Us” you can add a couple of pictures and bios for every member of your team. This will make your users feel like they personally know people who made the game.

Game Business - Paid Mobile Games

Source: Fruit Ninja Homepage

Paid Mobile Games Are Not Dying

If you’ve decided to make paid mobile games, there’s a lot of hard work waiting for you. Many game developers only focus on paid mobile games because they can bring more revenue and loyal users. If people buy your mobile game even for 0.99$, there’s a high chance they’ll visit your in-app store and buy something there too.

About The Author

Hi there, I'm Chris and I'm the editor-in-chief of Over the past 5 years, I've been perfecting my craft in mobile marketing & online media. My other passions are music, guitars, FPS games & tennis. At we're covering all you need to know about mobile game business!


  • Terrilyn Ghrist
    December 25, 2018

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    March 5, 2019

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