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Game Business - Cross Promotion

5 Tips For Mobile Game Cross Promotion

5 Tips For Mobile Game Cross Promotion

Creating a mobile game definitely isn’t easy and it takes a lot of effort to even begin making one. If you have a collection of multiple mobile games you’ve created, today we’re going to explain how to cross promote them.  

The term itself explains what is cross promotion. To be more clear a collection of your mobile games is cross promoted when you use each app to promote another ones.  

Cross Promotion Brings Results

Are you looking for a free way to increase your user base? Well the answer is pretty obvious – cross promotion. Since you’re using your own apps to promote your other ones, there’s a smaller risk you’ll annoy your users.


Many users leave or uninstall mobile games just because they get bored and annoyed of ads. If you have other games to promote that have the same quality, there’s a higher chance users will install them.

 

For example, imagine if Rovio Entertainment decided to make a new game and promote it through Angry Birds. I believe you would think something like this: “Oh Angry Birds made a new game and it’s not a sequel to Angry Birds, I’ll definitely try it out.”


Another thing Angry Birds has is a wide game portfolio. In one of our previous articles we mentioned Angry Birds and why their game became a success.

 

By having a successful game portfolio you’ll already showing that you put hard work into multiple games. It’s more likely for users to install your game if your studio is showing experience and dedication.

 

1. Choosing The Right Game

When you have multiple games, there’s always going to be one that stands out. If one of your games is extremely popular, it goes without saying you’ll use it for promoting others. The concept of your most popular game enables you to make similar ones that might attract the same audience.

Game Business - Cross Promotion

Source: muropaketti

2. Make Videos For Your Games

One of the best ways for mobile game cross promotion is to make videos. If you have a budget for it, hire someone to do it professionally. Mostly promotional videos for games are approx. 30 seconds long. Capture the best moments from your game and show them in 30 seconds. It might sound like it’s a hard thing to do, but most game studios do it that way.

Game Business - Cross Promotion

Source: Video Advertising News

3. In-App Communication

If you’re not familiar with that term, communication with your users with small text messages or notifications is what we think by in-app communication. For example let’s imagine your user is playing your game and after he finishes, there’s a pop up message that your studio has a new exciting game with bonuses for 1000 first users who download it. It’s simple as that.

Game Business - Cross Promotion

Source: blog.wsiconsultoria

4. Game Portfolio

As we mentioned earlier, game portfolios will bring a feeling of trust and dedication to your users. If your game studio is a hard working one, there’s going to be more than one game in your portfolio.

Game Business - Cross Promotion

Source: money.cnn

5. Offering Something Free

Lots of mobile gamers like free things. Well let’s be real we all like free things. If you manage to encourage users with bonuses, coins, rewards or something else, there’s a higher chance they’ll install another game made by your studio. The one thing you need to have in mind is that they don’t install the game just for a bonus. You need to be sure they’ll install the game for the bonus, but stay for the game itself.

Game Business - Cross Promotion

Source: trailobama

 

If you’re looking for the right ways for cross promotion, you’re in the right place. There are many other reasons why you should use cross promotion, but we listed just a couple of important ones. If you’re interested in reading more about this topic, you can check out an excellent case study by aarki.

About The Author

Hi there, my name is Kristian and I'm the editor-in-chief of GameBusiness.net. Over the past 5 years, I've been perfecting my craft in mobile marketing & online media. My other passions are music, guitars, FPS games & tennis. At GameBusiness.net we're covering all you need to know about mobile game business!

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