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Game Business - Viral Mobile Game

5 Tips For Making a Viral Mobile Game

5 Tips For Making a Viral Mobile Game

Are you ready to be as big as the Angry Birds franchise? Their success didn’t come overnight and there’s a high chance your success will not come right away. Before making a viral mobile game, you’ll also need to make games where you learn from your mistakes.

If your first game goes viral, then congratulations! Because there are not a lot of developers who enjoyed success with just making one game.

It’s not a secret that making an unique game that hasn’t been seen before will get more downloads and more engagement.

How is a mobile game going to attract a lot of people to download it and what is the reason for your users coming back to play it?

These are really important questions you should answer if you want to make an engaging and viral mobile game.

So, if you’re a passionate developer and have your mobile game ready to go, here are some tips that can help you out:


Burst Campaigns for Reaching Top Charts

One of the most popular techniques used by mobile app marketers, who are looking to climb top chart ranks are burst campaigns. Burst campaigns focus on spending a large budget in a short period of time. Depending on the budget you have, reaching good results with burst campaigns can and will increase the number of downloads for your game.

Competition for mobile games is increasing as we speak. Everyone is trying to make something that stands out in the crowd and that will become the next mobile game hit. With that having in mind, don’t limit your mobile game thinking there’s a small chance you’ll reach top charts. If you dedicated enough time and effort for your game to be a success, the next step is to present it to an audience!

Since burst campaigns are costly, they can’t be executed often. You need to know when the time is right for you to start with burst campaigns. The right time for it is when you have your game fully tested, developed and ready to go.

The product quality depends on how much users are actually going to stay when they find about your game through a burst campaign. Are you really prepared for thousands and thousands of new users in a matter of days? If you are, launch a burst campaign and see the results coming in.

Game Business - Viral Mobile Game

Source: Appgo2market

Social Media Sharing

Promoting your game for free while gaining a lot of traffic and downloads? There’s no need to point out how much social media sharing is important when starting out.

Platforms like Facebook, Twitter, Instagram or any other are perfectly made to be your promoting channels. There’s no need to invest a lot of money when starting out since you must have an organic audience that already plays your game so you can start with paid advertising campaigns.

Loyal users playing your game will definitely give you a share on Facebook, Twitter or any other social media platform.

For example, do you remember when Pokemon Go launched? I bet your Facebook feed looked something like this: “Just caught my first Pikachu!”, “Just won my first gym!” and so on.

Good games and their success happen naturally. Forcing something to be good with investing a lot of money while not gaining valuable information about people playing your game will destroy your hard work.

Once you’ve decided on what social media platforms you’re going to advertise, you need to have a content strategy. One of the most influential content these days are blog posts where it’s easy to connect with users.

According to Statista, 57% of worldwide social content sharing activity took place on Facebook so we would recommend using Facebook as your starting platform.

Game Business - Viral Mobile Game

Source: Statista 2018


Make Your Game or Advertising Relatable

How are you going to get a lot of downloads, likes and shares? In today’s world these 3 things measure the success of your game. 

If you publish relatable content when you’re advertising your game, people will be able to react with different emotions and actions. You can be funny, adventurous, controversial or combine everything that you feel comfortable with. To make a viral mobile game you need to relate and adapt to different groups of people. 

Retention Rate Metric

So you have a couple of thousand users and you’re feeling pretty good about your game. That is definitely a good result, but your game still isn’t going viral.  Viral mobile games don’t focus on getting new users, but they focus on getting their existing users to come back to play again.

According to Localytics, in 2017. the average mobile app retention rate was 20% after 90 days. We suggest that you don’t focus on average retention rates, but make them go above average!

To read more about retention rate and how to measure it properly click here.

Game Business - Viral Mobile Game

Source: PostFunnel

Premium Status

Did it ever cross your mind to reward your users just because they share your game? This way you’re giving them premium rewards that they aren’t paying. They’re just sharing your app or content you publish.

For example would you share one link to get a couple of thousand coins in game? It all depends from user to user, but either way you’re giving users something in return. Many studies have proven that rewards boost retention rate and they open the gate for in-app purchases.

Game Business - Viral Mobile Game

Source: Outfare

Your Viral Mobile Game is Just Around The Corner

What makes you stand out in the crowd? As we learned in this article today, combining different tips will definitely give you results. Encourage your users to become a part of your family.

Try out burst campaigns, keep track of your retention rate, share your content, make new content and reward your users. This is a winning formula for reaching top charts and staying there. Good luck!


About The Author

Hi there, my name is Kristian and I'm the editor-in-chief of Over the past 5 years, I've been perfecting my craft in mobile marketing & online media. My other passions are music, guitars, FPS games & tennis. At we're covering all you need to know about mobile game business!


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