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Game Business - Mobile Advertising

5 Crucial Mobile Advertising Mistakes To Avoid

5 Crucial Mobile Advertising Mistakes To Avoid

Most of our articles mainly point out how to advertise your mobile game and the right ways to do it. There is always space for improvement and to test out new things. It’s not a secret that to improve you need to make mistakes along the way so you can learn from them.

In this article we’re going to list the main mistakes you can make in mobile advertising:

1. Ignoring Mobile Advertising

The largest misconception out there among the community is that mobile game advertising isn’t necessary at all. This is the biggest mistake you can make when starting out since any way of advertising is good for your business.

How is anyone going to find about your mobile game if you don’t advertise? Even if you have the best game out there, best games won’t reach top charts just by existing, they need advertising.

Here we listed 5 ways of increasing revenue through In-App Advertising.

Game Business - Mobile Advertising

Source: People Matters

2. Not Adapting Ads To Your Users

Always have in mind that not every user has the same mobile phone and the same screen resolution. If you want to have the best results with your ads, keep in mind that adapting your ads to every possible user will show the best results.

The impressions you receive also depend on the relevance of content you provide to your audience and the ad size you choose.

When you’re choosing the right size format for your ad, have in mind that you need to test out a couple of them before you know which is the right one.


Game Business - Mobile Advertising

Source: Thrive Themes

3. Neglecting UX

These days, people will only stay loyal to your game only if they have a very good reason to.

Being able to build a relationship between your game and your user has an impact on every department of your company and can also help achieve their respective goals.

If you ignore customer support and you don’t show that you care for each user equally, be sure that a lot of users will leave right away.

Game Business - Mobile Advertising

Source: Zen Ex Machina

4. Not Knowing Your Target Audience

Do you know who your target audience is? I hope you answered yes. Otherwise if you answered no, stop with any mobile advertising campaign you have and start your research right now. Researching before advertising is a crucial part of your campaign since you’ll get to learn your target audience.

It’s a big waste of money if you’re advertising without any research and no one wants that. Showing relevant content to your target audience can only bring good results in revenue increase and downloads for your mobile game.

Game Business - Mobile Advertising

Source: TapChief

5. Making Only One Ad for your campaigns

Many mobile game developers will think that having only one advertisement will show incredible results. Well I believe everyone wants for advertising to work that way, but it’s almost never the case.

According to h2omediainc the key is three. Once a shopper is exposed to your product at least three times, they are then likely to become interested and consider making a purchase. This also doesn’t mean that three is the perfect amount, more than three is always welcome.

Let’s take Red Bull for example, one of the most successful brands out there. You’re constantly seeing their ads all over the place, right? This way they’re staying relevant all the time.


These are one of the most common mistakes people make when they’re starting out. Don’t be one of them and start advertising your mobile game in the right way!

About The Author

Hi there, my name is Kristian and I'm the editor-in-chief of Over the past 5 years, I've been perfecting my craft in mobile marketing & online media. My other passions are music, guitars, FPS games & tennis. At we're covering all you need to know about mobile game business!


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