Latest Posts

Stay in Touch With Us

Follow us on social

Game Business - Mobile Advertising

5 Crucial Mobile Advertising Mistakes To Avoid

5 Crucial Mobile Advertising Mistakes To Avoid

Most of our articles mainly point out how to advertise your mobile game and the right ways to do it. There is always space for improvement and to test out new things. It’s not a secret that to improve you need to make mistakes along the way so you can learn from them.

In this article we’re going to list the main mistakes you can make in mobile advertising:

1. Ignoring Mobile Advertising

The largest misconception out there among the community is that mobile game advertising isn’t necessary at all. This is the biggest mistake you can make when starting out since any way of advertising is good for your business.

How is anyone going to find about your mobile game if you don’t advertise? Even if you have the best game out there, best games won’t reach top charts just by existing, they need advertising.

Here we listed 5 ways of increasing revenue through In-App Advertising.

Game Business - Mobile Advertising

Source: People Matters

2. Not Adapting Ads To Your Users

Always have in mind that not every user has the same mobile phone and the same screen resolution. If you want to have the best results with your ads, keep in mind that adapting your ads to every possible user will show the best results.

The impressions you receive also depend on the relevance of content you provide to your audience and the ad size you choose.

When you’re choosing the right size format for your ad, have in mind that you need to test out a couple of them before you know which is the right one.

 

Game Business - Mobile Advertising

Source: Thrive Themes

3. Neglecting UX

These days, people will only stay loyal to your game only if they have a very good reason to.

Being able to build a relationship between your game and your user has an impact on every department of your company and can also help achieve their respective goals.

If you ignore customer support and you don’t show that you care for each user equally, be sure that a lot of users will leave right away.

Game Business - Mobile Advertising

Source: Zen Ex Machina

4. Not Knowing Your Target Audience

Do you know who your target audience is? I hope you answered yes. Otherwise if you answered no, stop with any mobile advertising campaign you have and start your research right now. Researching before advertising is a crucial part of your campaign since you’ll get to learn your target audience.

It’s a big waste of money if you’re advertising without any research and no one wants that. Showing relevant content to your target audience can only bring good results in revenue increase and downloads for your mobile game.

Game Business - Mobile Advertising

Source: TapChief

5. Making Only One Ad for your campaigns

Many mobile game developers will think that having only one advertisement will show incredible results. Well I believe everyone wants for advertising to work that way, but it’s almost never the case.

According to h2omediainc the key is three. Once a shopper is exposed to your product at least three times, they are then likely to become interested and consider making a purchase. This also doesn’t mean that three is the perfect amount, more than three is always welcome.

Let’s take Red Bull for example, one of the most successful brands out there. You’re constantly seeing their ads all over the place, right? This way they’re staying relevant all the time.

 

These are one of the most common mistakes people make when they’re starting out. Don’t be one of them and start advertising your mobile game in the right way!

About The Author

Hi there, my name is Kristian and I'm the editor-in-chief of GameBusiness.net. Over the past 5 years, I've been perfecting my craft in mobile marketing & online media. My other passions are music, guitars, FPS games & tennis. At GameBusiness.net we're covering all you need to know about mobile game business!

Comments

  • furtdsolinopv
    December 18, 2018

    Excellent site. Plenty of useful info here. I am sending it to some buddies ans also sharing in delicious. And naturally, thanks in your effort!

  • Delinda Becks
    March 6, 2019

    In the great design of things you’ll secure a B+ just for effort and hard work. Exactly where you actually misplaced everybody was on your particulars. As they say, the devil is in the details… And that could not be much more correct right here. Having said that, allow me inform you precisely what did work. The text is certainly quite powerful and this is possibly the reason why I am making an effort to opine. I do not really make it a regular habit of doing that. Next, while I can see a jumps in reason you make, I am definitely not certain of how you seem to connect the details which inturn make your final result. For the moment I shall subscribe to your point but trust in the near future you actually connect the dots much better.

  • minecraft
    March 24, 2019

    Have you ever considered writing an e-book or
    guest authoring on other websites? I have a blog centered on the same topics you discuss and would love to have you
    share some stories/information. I know my viewers would enjoy your work.

    If you’re even remotely interested, feel free to send me an email.

  • minecraft
    March 27, 2019

    It’s actually a great and useful piece of information. I am satisfied that you
    shared this helpful information with us. Please keep
    us up to date like this. Thank you for sharing.

  • minecraft
    March 28, 2019

    I want to to thank you for this wonderful read!! I certainly enjoyed every little bit of it.
    I have you bookmarked to look at new things you post…

  • minecraft
    April 26, 2019

    Hello, i feel that i noticed you visited my website
    so i came to go back the desire?.I am attempting to in finding issues to improve my web site!I suppose its ok to
    make use of a few of your ideas!!

  • tinyurl.com
    April 26, 2019

    Wow, fantastic blog layout! How long have you been blogging for?
    you make blogging look easy. The overall look of your website is
    magnificent, as well as the content!

  • minecraft
    April 28, 2019

    What i do not realize is in fact how you’re not really much more
    neatly-liked than you might be now. You’re very intelligent.
    You recognize therefore significantly in the case of this matter, made me in my view consider it
    from a lot of numerous angles. Its like women and men don’t seem to be
    fascinated unless it’s one thing to do with Lady gaga! Your personal
    stuffs outstanding. At all times deal with it up!

  • minecraft
    April 30, 2019

    Excellent web site you have here.. It’s difficult to find quality
    writing like yours nowadays. I truly appreciate people like you!

    Take care!!

  • gamefly
    May 1, 2019

    Why viewers still make use of to read news papers when in this technological globe the
    whole thing is available on net?

  • gamefly free trial
    May 1, 2019

    Heya are using WordPress for your blog platform?
    I’m new to the blog world but I’m trying to get started and set up
    my own. Do you need any html coding expertise to make your own blog?
    Any help would be really appreciated!

  • gamefly free trial
    May 2, 2019

    I’ll immediately clutch your rss as I can’t to find your
    e-mail subscription link or e-newsletter service. Do you have any?
    Kindly let me recognize in order that I may just
    subscribe. Thanks.

  • gamefly
    May 3, 2019

    For hottest news you have to go to see world-wide-web and on world-wide-web I found this site as a finest web page for newest updates.

  • gamefly free trial
    May 4, 2019

    I’ve been exploring for a little for any high quality articles or weblog posts in this kind of house .
    Exploring in Yahoo I eventually stumbled upon this web site.
    Reading this info So i’m satisfied to show that I have an incredibly excellent uncanny feeling I discovered exactly what I needed.
    I most certainly will make sure to do not put out of your mind this web site and
    provides it a glance regularly.

  • gamefly
    May 5, 2019

    It’s genuinely very complex in this busy life to listen news on TV, so
    I simply use internet for that reason, and get the most
    up-to-date information.

  • gamefly free trial
    May 6, 2019

    It’s an awesome post designed for all the web viewers; they
    will take benefit from it I am sure.

  • free minecraft
    May 7, 2019

    Saved as a favorite, I really like your website!

  • What’s up i am kavin, its my first occasion to commenting anywhere, when i read this article i thought i could also
    make comment due to this sensible paragraph.

  • minecraft download pc
    May 8, 2019

    I am really enjoying the theme/design of your site.
    Do you ever run into any internet browser compatibility
    issues? A few of my blog audience have complained about my website not operating correctly in Explorer but looks great in Safari.

    Do you have any solutions to help fix this issue?

  • g
    May 11, 2019

    Good way of telling, and pleasant article to obtain information on the topic of my presentation subject matter,
    which i am going to convey in school.

  • Hi Dear, are you really visiting this web page daily,
    if so afterward you will definitely get good knowledge.

  • I think everything typed was actually very reasonable.

    However, think about this, suppose you were to write a awesome headline?
    I ain’t suggesting your information isn’t solid.,
    but what if you added a post title that makes people want more?
    I mean 5 Crucial Mobile Advertising Mistakes To Avoid – Game Business is a little plain. You should glance at Yahoo’s home page and see how they
    write news titles to get viewers to open the links.

    You might add a related video or a pic or two to grab readers excited about what you’ve written. In my opinion, it
    might make your posts a little bit more interesting.

  • minecraft for free
    May 16, 2019

    Hello there! This post could not be written any better!
    Looking through this post reminds me of my previous roommate!
    He constantly kept talking about this. I am
    going to forward this post to him. Pretty sure he’s going
    to have a very good read. I appreciate you for sharing!

  • download minecraft pc
    May 17, 2019

    This is really interesting, You are a very skilled blogger.
    I’ve joined your rss feed and look forward to seeking more of your
    great post. Also, I have shared your website in my social
    networks!

  • gamefly free trial
    May 23, 2019

    Undeniably believe that which you said. Your favorite justification seemed to be on the internet the easiest thing to
    be aware of. I say to you, I certainly get irked while people consider worries that they plainly do not know about.
    You managed to hit the nail upon the top and defined out the whole thing without having side effect , people could take a signal.
    Will likely be back to get more. Thanks

  • I needed to thank you for this wonderful read!! I definitely enjoyed every little bit of it.
    I’ve got you book marked to check out new things you post…

  • gamefly free trial
    May 28, 2019

    I am not sure where you’re getting your info, but good topic.
    I needs to spend some time learning much more or understanding
    more. Thanks for wonderful information I was looking for this information for my mission.

  • Hi there, You’ve done an excellent job. I’ll definitely digg it
    and personally recommend to my friends. I am confident they will be
    benefited from this site.

  • gamefly free trial
    May 30, 2019

    Thank you for the good writeup. It in fact was a amusement account it.
    Look advanced to more added agreeable from you! By the way,
    how could we communicate?

  • What’s Happening i’m new to this, I stumbled upon this I’ve
    discovered It positively useful and it has helped me out loads.
    I hope to give a contribution & aid other users like its helped me.
    Great job.

  • gamefly free trial
    May 31, 2019

    Saved as a favorite, I like your blog!

  • gamefly free trial
    June 1, 2019

    I was suggested this blog by my cousin. I’m not sure whether this post is written by him as
    nobody else know such detailed about my problem. You are incredible!
    Thanks!

  • gamefly free trial
    June 1, 2019

    Excellent way of explaining, and good piece of writing to obtain facts about my presentation subject, which i am going to deliver in school.

  • gamefly free trial
    June 2, 2019

    You actually make it appear so easy along with your presentation however I in finding this topic to be really one thing which I think I’d by no means understand.
    It sort of feels too complex and very wide for me. I’m having a look ahead
    to your subsequent submit, I will try to get the grasp of it!

  • gamefly free trial
    June 3, 2019

    It is perfect time to make some plans for the future and it is
    time to be happy. I’ve read this post and if
    I could I desire to suggest you few interesting things or tips.
    Maybe you can write next articles referring to this article.
    I wish to read even more things about it!

  • gamefly free trial
    June 4, 2019

    Hi it’s me, I am also visiting this web page daily, this web page is actually fastidious and the visitors are
    genuinely sharing fastidious thoughts.

  • gamefly free trial
    June 4, 2019

    I used to be suggested this website by my cousin. I’m now not certain whether or not this submit is written via him as nobody else
    recognize such detailed about my problem. You’re wonderful!
    Thank you!

  • gamefly free trial
    June 5, 2019

    Appreciate this post. Let me try it out.

  • gamefly free trial
    June 6, 2019

    Superb, what a weblog it is! This blog gives valuable data to us,
    keep it up.

  • gamefly free trial
    June 7, 2019

    Have you ever thought about writing an ebook or guest authoring on other blogs?

    I have a blog based on the same information you discuss and would
    love to have you share some stories/information. I know my readers would enjoy your work.
    If you are even remotely interested, feel free to send me an e-mail.

  • This post is truly a fastidious one it assists new internet users, who are wishing for blogging.

  • It’s really very complex in this active life to listen news on Television, thus
    I simply use internet for that reason, and get the newest news.

  • quest bars cheap
    June 14, 2019

    I’m more than happy to uncover this site. I wanted to thank you for
    your time just for this wonderful read!! I definitely liked every part of it and I have you saved as a favorite
    to check out new information in your blog.

  • quest bars cheap
    June 15, 2019

    Magnificent beat ! I wish to apprentice while you amend your site, how could i subscribe for a blog website?

    The account helped me a acceptable deal. I had been a little bit acquainted of this your broadcast provided bright clear idea

  • tinyurl.com
    June 17, 2019

    Appreciate this post. Let me try it out.

  • Thanks very nice blog!

  • quest bars cheap
    June 23, 2019

    Fantastic beat ! I would like to apprentice while you amend
    your site, how could i subscribe for a blog web site?
    The account aided me a acceptable deal. I had been tiny bit acquainted of this your
    broadcast provided bright clear idea

  • whoah this blog is wonderful i love reading your articles.
    Stay up the good work! You recognize, lots of individuals are hunting round
    for this information, you can help them greatly.

  • seo company
    July 4, 2019

    Parasite backlink SEO works well 🙂

  • quest bars
    July 11, 2019

    Appreciate this post. Let me try it out.

  • Very quickly this web site will be famous among all blogging and site-building users,
    due to it’s fastidious posts

  • I am extremely impressed with your writing skills and also with the
    layout on your weblog. Is this a paid theme or did you modify it yourself?
    Anyway keep up the nice quality writing, it is rare to see
    a nice blog like this one these days.

  • Just want to say your article is as astounding.
    The clarity in your post is simply cool and that i can assume you are a professional on this subject.
    Fine along with your permission let me to take hold
    of your feed to keep up to date with imminent post.
    Thanks a million and please keep up the gratifying work.

  • What i don’t understood is if truth be told how you’re not actually a lot more smartly-liked than you may be now.

    You are very intelligent. You know therefore significantly relating to this topic, made me in my opinion consider it from so many numerous angles.
    Its like men and women don’t seem to be interested unless it’s one thing to do with Woman gaga!
    Your personal stuffs outstanding. Always take care
    of it up!

  • Hello! I’ve been following your blog for a while now and finally got the courage to go ahead and give you a shout out from Humble
    Tx! Just wanted to tell you keep up the good job!

  • I read this piece of writing completely on the topic of the resemblance of
    most recent and earlier technologies, it’s amazing article.

  • natalielise
    July 23, 2019

    Wow, marvelous blog format! How long have you been blogging for?
    you made running a blog glance easy. The overall glance of your
    web site is great, as neatly as the content material!
    natalielise pof

  • Thank you, I’ve just been searching for info approximately this topic
    for a while and yours is the greatest I have discovered till now.
    However, what in regards to the conclusion? Are you
    positive in regards to the supply?

  • Hello just wanted to give you a quick heads up and let
    you know a few of the images aren’t loading correctly.
    I’m not sure why but I think its a linking issue. I’ve tried it in two different web browsers and
    both show the same outcome.

  • This is a topic which is near to my heart… Many thanks!
    Where are your contact details though?

  • Attractive section of content. I just stumbled upon your blog and in accession capital
    to assert that I acquire actually enjoyed account your blog posts.
    Any way I’ll be subscribing to your augment and even I achievement you access consistently rapidly.

  • plenty of fish
    July 31, 2019

    I’m impressed, I have to admit. Seldom do I come across a
    blog that’s equally educative and engaging, and without a doubt, you have hit
    the nail on the head. The issue is something that not
    enough men and women are speaking intelligently about.
    I am very happy I found this during my search for something relating to this.

  • plenty of fish
    August 1, 2019

    you are in point of fact a just right webmaster.
    The website loading velocity is incredible. It sort of feels that you’re doing any distinctive
    trick. In addition, The contents are masterpiece. you have performed a fantastic process in this topic!

  • plenty of fish
    August 1, 2019

    Aw, this was a very good post. Taking a few minutes
    and actual effort to make a good article… but what can I say… I procrastinate a lot and never seem
    to get nearly anything done.

  • Online business success depends upon the functionality and performance of the website. For this purpose, you need many software applications. More than the ready-made Mobile Apps that are good for generalized use, individually evolved and developed apps will yield more profitable results in any online business. Here you can see what those benefits are.

  • plenty of fish dating site
    August 14, 2019

    My developer is trying to persuade me to move to
    .net from PHP. I have always disliked the idea because
    of the costs. But he’s tryiong none the less. I’ve been using Movable-type on a variety of websites for about a year and am concerned about switching to another platform.
    I have heard fantastic things about blogengine.net.
    Is there a way I can import all my wordpress content into it?
    Any help would be really appreciated!

  • descargar facebook
    August 18, 2019

    What i do not realize is in reality how you’re no longer
    really much more neatly-preferred than you may be now. You
    are very intelligent. You understand therefore considerably when it comes
    to this matter, produced me in my view believe it from numerous varied angles.
    Its like women and men are not involved except it is one thing
    to accomplish with Girl gaga! Your own stuffs great.
    At all times handle it up!

  • minecraft games
    August 19, 2019

    Yesterday, while I was at work, my sister stole my iPad and tested to see if it can survive a thirty foot drop, just so
    she can be a youtube sensation. My iPad is now destroyed and she has 83 views.

    I know this is completely off topic but I had to share it with someone!

Post a Comment

You don't have permission to register