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Game Business - App Store Optimization Tools

5 App Store Optimization Tools That You Need in 2018 [Pricing Included]

Which app store optimization tools to use in 2018?

ASO or “App Store Optimization” is the process of optimizing mobile apps for reaching higher numbers of downloads.

The main goal of app store optimization tools is to get you more downloads, but with getting more downloads you’re also attracting more audience engagement, brand exposure and user reviews.

According to, in 2017 consumers downloaded 178.1 billion mobile apps to their connected devices. In 2022, this figure is projected to grow to 258.2 billion app downloads

Game Business - App Store Optimization Tools

© Statista 2018


While reading that statistic, having in mind that mobile device usage is growing globally, ASO is a method that you need to prioritize as a developer.

To reach an excellent ASO, there are many app store optimization tools that can help you along the way.

Here we’re going to list some of the most important ones so you know where to start:

1.  AppAnnie

Game Business - App Store Optimization Tools

Source: AppAnnie home page

Consumers love their apps. According to AppAnnie they spend 3 hours a day on apps and use 40 different apps each month. Last year, consumers spent $86 billion in app store purchases.

This ASO tool will deliver the most trusted app data and actionable insights for your business to succeed in mobile through the only data platform supporting the entire app lifecycle.

Trusted by more than 1 million users, App Annie is the leading global provider of app market data.

Companies such as EA Sports, Snapchat, Forbes, Apple trust AppAnnie with their excellent service so working with them while optimizing your ASO will definitely help you out.

Their service is ultimately free, but with premium paid services, you’ll get a lot of more benefits and results for your app.


Pricing: AppAnnie pricings aren’t displayed on their website since they customize their service according to your needs.


2. AppRadar

Game Business - App Store Optimization Tools - AppRadar

What does AppRadar offer to your business? 

App Radar helps you to streamline your mobile business with just one tool. Organic installs is a main focus of AppRadar since they integrate App Store Connect and Google Play Console into one interface.

That integration can offer more organic results with less effort. Why work harder when you can work smarter?

There’s a 14-day free trial that you can use on their website, but there are also different paid services for growing your business.

Their paid services vary from how many apps do you want to optimize, how many keywords do you want to track and which countries do you want to cover.


Game Business - App Store Optimization Tools - AppRadar

Source: AppRadar Packages


3. SensorTower

Game Business - App Store Optimization Tools

Source: SensorTower Top Charts – iPhone – US – All Categories


Sensor Tower relies upon by financial analysts, VCs, and publishers who are leveraging the data to identify the fastest growing apps, emerging markets, and more.

Their service can provide different intelligence metrics that you need to follow. From Usage, App, Store and Ad intelligence you’re able to gain valuable information and grow your business and make strategic decisions.

Sensor Tower service has proven its efficiency by market leaders they’re collaborating with. Some of those market leaders are Reddit, Adobe, Zynga, NBC Universal.


Game Business - App Store Optimization Tools

Source: Sensor Tower Product Packages


4. MobileAction

Game Business - App Store Optimization Tools

Source: Mobileaction


MobileAction is an app store optimization tool and Mobile App Intelligence platform that helps app publishers rank higher in app store search, get more organic downloads and understand vital metrics for right strategic decisions.

Mobile Action has tracked over 25 billion downloads, $15 billion in app revenue, and has over 95,000 apps connected directly to their platform. The product suite consists of Rankings & Leaderboards, App Intelligence, and Store.

Their service also offers you to view how their service compares to their competitors and what benefits you’re able to receive with using their product.


Game Business - App Store Optimization Tools - MobileAction

Mobile Action Service


5. Keyword Tool

One of the newest app store optimization tools in the game is Keyword Tool. It’s a free online keyword research instrument that uses Google Autocomplete to generate hundreds of relevant long-tail keywords for any topic.

Keyword Tool helps you do keyword research for your mobile app by using App Store autocomplete. App Store autocomplete is a feature that was created to help users find content on the App Store faster.

It also allows you to specify the App Store country and language that you want to use to generate keywords.


Source: Keyword tool

Pricing: FREE


App Store Optimization Tools & Next Steps

Considering every tool mentioned can help you out if you’re looking to improve your ASO. The only thing you need to think about is how much you’re willing to spend to improve your results.

Having your app recognized is one of the most difficult challenges, but it is a problem you can successfully solve.

So choosing the right price range, service you want and the results you need to achieve will make your decision easier.

If you need any help along the way, just ask a question in the comments below or contact me on Facebook.


About The Author

Hi there, my name is Kristian and I'm the editor-in-chief of Over the past 5 years, I've been perfecting my craft in mobile marketing & online media. My other passions are music, guitars, FPS games & tennis. At we're covering all you need to know about mobile game business!


  • Sheri Hearne
    December 25, 2018

    There is noticeably a bunch to know about this. I feel you made some nice points in features also.

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