3 Successful Mobile App Revenue Models
3 Successful Mobile App Revenue Models
Do you have a successful mobile app on your hands? Well if you do and also if you don’t, you need to think about the future. What we mean by future is that you need to think about your app in the long run.
If you want to get investors, you will need a strategy so you can start working. We mentioned in a couple of our previous posts that the most important thing before developing a game is to find the best monetization method.
By finding the best monetization methods, you’re not only earning short-term funds. You’re also developing successful mobile app revenue models. With these models you’re able to constantly grow your business and plan the future of your app.
Today we’re going to cover a couple of mobile app revenue models. All of them are able to make you money if they’re followed correctly.
Subscribe And Be Our Loyal User?
Many apps and mobile games offer premium content in various forms. One of those forms is offering subscriptions services. This can be a really strong revenue stream since you’ll be able to plan everything ahead. Having loyal monthly subscribers takes the pressure of constantly getting new users.
Of course if you have monthly subscribers, there’s an obligation of giving them new content. For example many mobile games prepare new levels, characters and more for premium users.
The best things you can do for subscription services is to offer a free trial. A weekly free trial will give your users enough time to decide if they want to pay for your app or mobile game.
After that free trial give your users an option to become your annual subscribers. Monthly subscribers are perfectly fine, but annual subscribers will stay with your for a year. Encourage them with 50% discounts or anything you feel comfortable with so you can increase your lifetime value.
One of the most popular models for generating revenue is a freemium model. In this model you’re making your app free to download, while gaining revenue from in-app purchases and subscriptions.
According to TechCrunch, 90% of apps on the market are free. Free apps are much more likely to go viral because of their broad appeal.
Also something really important is that your game needs to be rewarding and engaging for all users. Free users can’t feel left out in comparison to premium users. This is because you can’t expect a big number of your users to pay for your content. Rather than neglecting your free users, just enhance the experience for paid users while free users can enjoy the game too.
If you want to read more about Freemium Models, click here to see our detailed post about monetization.
Do You Need More Coins To Continue?
Other ways of creating premium content is to offer in-app purchases. These in-app purchases can include virtual currency, new levels or enhanced features.
A really good example for in-app purchases is PUBG Mobile. Since the game is free to play, there are many things you can buy while playing the game. Firstly you collect virtual coins that you get from certain achievements and leveling up. The thing that users buy the most while playing PUBG Mobile are Battle Points (BP).
With Battle Points you’re able to buy different skins, clothes, guns and crates. Their monetization strategy is really good since lots of users are attracted to really cheap options. Many people want to have a cool hat or a shirt so it’s a win-win situation. For example recently they’ve added a panda suit which I was so close to buying and will probably buy in the near future.
One thing you can also buy with Battle Points is a Royale Pass. If you buy a Royale Pass, you’re going to have more challenges and premium content to claim.
Plan Your Mobile App Revenue Models Ahead!
As we already mentioned, planning your mobile app revenue models before you develop your game is crucial. This is because the future of your game will depend on the monetization method you choose. So think about the future, work hard and start making money!